Activecampaign

Senior Growth Product Manager

Job Description

At ActiveCampaign, we empower small businesses to thrive by providing the tools they need to grow, connect, and deliver value to their customers. 

Our Growth team’s goal is to make it exceptionally easy for people around the world to discover, try, buy, and adopt our suite of products and services. Our team is responsible for driving sustainable business growth by increasing acquisition, monetization, conversion, and retention through the full end-to-end customer funnel. We use experimentation, customer feedback, and data-driven insights to guide our work and optimize the customer experience.

We are looking to hire a Senior Product Manager who is passionate about building customer-centric products, can further establish our Growth team, and own our product-led growth efforts end-to-end. Partnering with key stakeholders in Marketing, Operations, Sales, Product, and Customer, they’ll work with a talented team of engineers and designers, defining hypotheses, running experiments, and influencing success to scale.


What your day could consist of:
  • Engaging with customers understanding their businesses, and their goals and challenges as they use our product
  • Developing experiments focused on increasing trial conversion, product adoption, or expansion within ActiveCampaign products
  • Prepare recommendations and present findings from experiment data to executive stakeholders
  • Defining and monitoring KPIs that provide insight into the health of the business
  • Measuring ongoing experiments to understand efficacy and determine next iterations
  • Conduct market research, identify industry trends, and provide competitive analysis
  • Incorporating pricing and packaging elements into a self-serve motion
  • Monitoring and reporting on the impact on the business

    • You are a strong fit if:
  • You’re a product leader with deep domain and passion for the tech landscape, with a deep understanding and background in transactional email
  • You deeply understand building platform capabilities to unlock innovation with API first product capabilities; and balance that with intuition for creating great customer experiences
  • You can gracefully manage ambitious stakeholders' requests and multiple priorities + distill them into the most important things to accomplish + create action plans to deliver
  • You are obsessed with delivering customer value
  • You possess entrepreneurial and ownership spirit and have the ability to thrive with ambiguity and change; and you’re a utility player when the situation calls for it
  • You care about the details that matter and have a passion for great customer experiences
  • You’re a great communicator

    • You are a strong fit if:
  • 5+ years experience in product management (SaaS preferred)
  • Experience in designing, implementing, and measuring B2B and B2C growth experiments
  • Deep understanding of subscription products
  • Strong entrepreneurial and ownership spirit with the ability to thrive in ambiguity
  • Strong business acumen, including building business cases and developing clear hypotheses
  • Strong project management skills
  • Being an intellectually curious learner in a fast-paced environment
  • Strong analytical skills with the ability to make decisions without perfect information

    • Apply Now
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