Raptor Maps

Product Marketing Lead

Job Description

We're Hiring: Product Marketing Lead
You are a creative, technical, and analytical marketer who thrives in dynamic, fast-paced environments. With a track record of driving results, you combine strong business instincts with a data-driven approach to experimentation. You excel at owning projects from start to finish, collaborating cross-functionally, and crafting strategies that resonate with technical and strategic audiences. You’re eager to dive deep into the solar industry, understand our customers’ challenges, and position Raptor Maps as an industry leader. You care about the planet, the energy transition, and a cleaner future. Autonomy, curiosity, and a hunger for problem-solving are in your DNA.


What Will You Do
  • Develop & Deploy Product Marketing Strategy:
  • Gain a deep understanding of our customer base, pain points, and objectives.
  • Define and articulate compelling messaging and positioning that accurately captures our product differentiation and clearly communicates how we are building the autonomous future of solar.
  • Craft provocative narratives on how solar assets should be built, operated, and maintained, challenging entrenched perceptions and opinions.
  • Identify important customer signals and understand the competitive landscape to determine opportunities and gaps.
  • Disrupt and Strengthen Market Perception:
  • Develop and execute a content roadmap that establishes Raptor Maps as a thought leader and showcases our innovative solutions.
  • Create compelling content, such as research articles, customer stories, and videos.
  • Drive Demand Generation:
  • Collaborate with Marketing and Go-to-Market (GTM) teams to launch campaigns.
  • Provide high-quality materials and messaging to support demand generation efforts.
  • Develop field enablement assets to drive consistency, remove friction, and help the GTM team scale and close deals.
  • Bridge Product and GTM Teams:
  • Own the relationship between Product, R&D, and GTM.
  • Manage product launches from end to end. Monitor and report on the success of product launches, adjusting strategies as needed.
  • Empower GTM teams with actionable insights on customer use cases.

    • What You Will Bring
  • At least 3 years of marketing experience at B2B SaaS startups, including product marketing, enterprise marketing, growth marketing or Go-To-Market strategy, or at least 3 years of business development or technical marketing experience at renewable energy companies.
  • Experience working with enterprise-level, renewable energy, and/or industrials customers is a plus.
  • Proven ability to own and execute marketing strategies.
  • Experience with technical customer profiles.
  • Data-driven mindset with hands-on experience in measuring success through defined metrics.
  • Excellent cross-functional collaboration and ability to distill complex concepts into actionable insights and easy-to-understand stories across different mediums that make people sit up and pay attention.
  • Customer-obsessed and driven by empathy; you want to crack what drives customers and ensure we deliver on their needs from both a product and content perspective.
  • Creative thinker with a scientific approach to problem-solving.
  • Self-motivated and comfortable owning projects independently in a fast-paced environment.
  • Must be primarily located in the contiguous US
  • Must be authorized to work in the US

    • Apply Now
    Job Summary

    Verifiable

    Sr. Manager, Product Marketing

    Introduction: The Senior Product Marketing Manager role at Verifiable provides a unique opportunity to make an immediate impact in developing and executing core GTM strat;
    • USA Only
    • 10 days ago

    Contentsquare

    Sr. Product Marketing Manager - Mobile

    What you’ll do:Go-to-Market Strategy: Develop and execute go-to-market strategies for Contentsquare’s mobile analytics in key verticals, including Retail, Banking/FSI, Tr;
    • USA Only
    • 10 days ago

    Activecampaign

    Senior Content Marketing Manager

    As a Senior Content Marketing Manager, you’ll create content that drives business across the entire customer lifecycle. You’ll touch all types of content, from original r;
    • USA Only
    • 10 days ago

    Toku

    Founding Marketing Manager

    We are hiring our first full time marketing person. This person will work directly with the founders to be the driving force behind our content marketing.You’ll work clos;
    • USA Only
    • 10 days ago