Senior Product Manager

Job Description

The Role
Build the next-generation MarTech and product growth capabilities to achieve a step-change in new customer acquisition and develop long-term customer engagement across all of Tala’s active markets. As a member of the Global Product team, you will be specifically responsible for customer acquisition and lifecycle marketing services, as well as building out referral functionality across Mexico, the Philippines, and Kenya, with additional markets launching in 2025 and beyond.


What You'll Do
  • Execute a global growth strategy across multiple focus areas, including performance marketing, customer attribution, lifecycle marketing, and customer referrals
  • Build and scale the core global growth infrastructure needed for Tala's markets to thrive, including capabilities for managing customer data for performance marketing and attribution, services that power multi-channel communications, and configurations unlocking market-specific referral programs
  • Own the end-to-end product lifecycle, from ideation to launch, and iterate continuously based on data-driven insights as well as customer and market team feedback
  • Establish and track comprehensive product performance metrics to both assess the impact of growth and engagement initiatives as well as decisively react to dips and spikes in monitoring
  • Partner closely with Performance Marketing, Lifecycle Marketing, and Product Marketing teams to identify key customer pain points, and implement high-leverage opportunities within a dedicated scrum team

  • What You'll Need
  • 3+ years experience in Product Management, with a strong customer-facing background in mobile apps, finance, or related industries
  • Familiarity with leveraging third-party technology for customer acquisition and engagement (eg. Adjust, Branch, Braze, Firebase, Google Analytics)
  • Capable consumer of modern analytics tools with strong data fluency