Tecton

Senior Field Marketing Manager

Job Description

We are seeking an experienced Field Marketing Manager to strategically plan, execute, and optimize field marketing programs that drive quality lead generation and pipeline acceleration. This key revenue-focused role will lead high-impact in-person and virtual events that generate measurable business outcomes. This role bridges the gap between marketing and sales, creating targeted campaigns and events that generate qualified leads and support revenue objectives.


Responsibilities
  • Strategic planning and execution of field marketing programs, including in-person tradeshows, roadshows, partner events, deal acceleration events, community meetups, and virtual events
  • Partner closely with sales team to develop and execute field marketing strategies that directly support pipeline and revenue goals
  • Financial oversight of regional marketing budgets, including spend decisions for venues, event production, travel expenses, and staffing resources
  • Build and maintain strategic relationships with industry communities, partners, and vendors to expand market presence
  • End-to-end event management including pre-event planning, day-of coordination, and post-event follow-up with emphasis on sales enablement
  • Leadership of cross-functional teams across marketing, sales, and vendors using project management best practices in Asana
  • Promotional planning in partnership, with ownership of named channels and collaboration with digital marketing and sales
  • Achievement of quarterly pipeline and revenue targets through targeted field marketing activities
  • Quality assurance of all field marketing activities and measurement of impact on sales pipeline

    • Qualifications
  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years of experience in field marketing or related marketing role
  • Proven track record of developing and executing successful marketing campaigns
  • Outstanding project management, organizational and communication abilities
  • Experience with marketing automation tools and CRM systems
  • Demonstrated ability to work cross-functionally and manage multiple stakeholders
  • Budget management experience
  • Willingness to travel

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