Talkiatry is seeking a strategic and data-driven Director of Lifecycle Marketing to lead our patient lifecycle marketing strategy and execution. You’ll play a pivotal role in enhancing the patient experience, driving new patient acquisition, and fostering education around mental health care. Reporting directly to the VP, Growth Marketing, you will oversee a team of lifecycle marketers while collaborating cross-functionally to help us increase access to high-quality mental health care. The ideal candidate is an experienced leader with a proven track record in lifecycle marketing for high-growth consumer brands, coupled with a passion for making an impact in mental healthcare.
About Talkiatry:
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
You will:
Develop and execute lifecycle marketing strategies to acquire new patients, improve appointment attendance, and deliver educational content on mental health and psychiatry
Lead, mentor, and inspire a team of lifecycle marketing while collaborating with cross-functional partners across Marketing Ops, Data, Product, Creative, and more
Elevate lifecycle marketing efforts through proactive testing roadmaps, enhanced automation, active management of deliverability, and full utilization of our Iterable suite
Regularly analyze and report on program performance to stakeholders, sharing actionable insights to refine strategies and drive results
Ensure all lifecycle marketing initiatives comply with HIPAA regulations and prioritize patient privacy
You have:
Bachelor’s degree or relevant experience
7+ years of hands-on experience in consumer lifecycle marketing, email & SMS, with a history of accelerating business growth
3+ years of team management experience, combining strategic leadership with a player-coach mentality
Deep experience in Iterable and a solid understanding of lifecycle marketing tools, systems, and emerging trends
Strong analytical skills, with deep experience in A/B testing and a high level of proficiency of SQL and BI tools (e.g. Looker, Thoughtspot, Mode, Tableau) and the ability to use data from a variety of sources to inform strategic decisions
Outstanding communication, collaboration, and team-building skillsDemonstrated ability to adapt to constant change and work effectively in a fast-paced environment
Passion for driving meaningful growth that increases access to mental healthcare
Bonus points if you have experience in healthcare or highly regulated industries, with an understanding of privacy regulations and patient data protection and/or growth-stage startup experience
Why Talkiatry:
Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
Collaborative environment: be part of building something from the ground up at a fast-paced startup
Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC
Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
It all comes back to care: we’re a mental health company, and we put our team’s well-being first