Growth Marketing Manager

Job Description

About us:

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

The opportunity:

We’re hiring a Growth Marketing Manager to support Parsley Health’s efforts across our direct-to-consumer audience—both payer and cash pay. In this role, you will manage our paid search and social efforts while overseeing the creative team, including external vendors, copywriters, and designers. You'll also be responsible for collecting and analyzing data from all paid marketing channels, leveraging insights to optimize performance and guide strategy.

This role requires a proactive, highly analytical individual who is adept at leading creative teams, running growth experiments, and driving new areas of acquisition. You will collaborate closely with our EPD (Engineering, Product, Design) and Data teams, ensuring that marketing initiatives are aligned and fully integrated into our product development.

What you’ll do:

• Manage paid search and social campaigns to drive member growth and ensure the success of creative assets by coordinating with vendors, copywriters, and designers.
• Collect and analyze data across all marketing channels, providing regular reports on performance and insights that guide optimization.
• Develop and manage growth experiments (e.g., A/B testing) to discover new opportunities for acquisition and scale paid efforts.
• Act as the primary liaison between the Marketing team and the EPD + Data teams, ensuring alignment on growth initiatives and accurate data flow.
• Manage the creative team’s queue to ensure content evolves with data-backed insights, maintaining a strong brand presence across paid channels.
• Optimize the paid media funnel to increase conversion rates and improve key metrics like cost-per-acquisition (CPA) and return on ad spend (ROAS).

What you’ll need:

• Highly analytical background with the ability to translate data into actionable insights.
• 3-5 years experience in managing paid search and social campaigns, including experience working with creative teams.
• Strong project management skills with experience in coordinating cross-functional teams and delivering results.
• Demonstrated ability as a people manager.
• Clear, empathetic communication with a deep understanding of customer needs and constraints, balanced with internal priorities and limitations.
• Enthusiasm for Parsley Health’s mission and eagerness to become part of our collaborative, friendly, and dynamic team.

Benefits and Compensation:

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA 
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend
• Annual wellness stipend

Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees.

The starting salary for this role is between $97,750 - $115,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with candidates during the process.

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. 

Important note:

In light of recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process. 

    Please note: 

• We will never communicate with you via Microsoft Teams
• We will never ask for your bank account information at any point during the recruitment process, nor will we send you a check (electronic or physical) to purchase home office equipment

We look forward to connecting!

#LI-Remote