Digital Marketing & Content Specialist

Job Description

JOB DETAILS

Job Title: Digital Content & Social Media Marketing Specialist

Location: Remote

Work Shift: Syndey time
Working Hours: 20 hours per week (part-time with the possibility of transitioning to full-time)

Job Description:

We’re looking for a highly creative Digital Marketing & Content Specialist with a passion for storytelling and content creation to help grow our online community. The ideal candidate is a skilled video editor and digital marketer with a deep understanding of social media trends, particularly in the faith-based and music space. You’ll work closely with our Creative Director to produce high-quality, engaging content that resonates with our audience.

Key Responsibilities

• Social Media Strategy & Management:
• Develop and execute social media strategies across Instagram, TikTok, Facebook, and YouTube to grow engagement and followers.
• Monitor and optimize performance on social platforms using data-driven insights.
• Create cohesive messaging and ensure consistency with brand guidelines across all channels.
• Content Creation & Video Production:
• Produce lyric videos, reels, and short-form video content for TikTok, YouTube Shorts, and Instagram Reels.
• Edit and deliver social media-specific content, including dynamic promotional reels and interview clips.
• Ensure lyric videos are accurately timed to enhance sing-along experiences, especially for faith-based audiences.
• Collaborate with the Creative Director to develop and deliver creative content based on briefs.
• Campaign Support:
• Assist with Meta and Google Ads campaign strategy and optimization.
• Explore and implement the latest AI tools to enhance the efficiency and quality of marketing efforts.
• Content Optimization:
• Caption, subtitle, and format video content for multiple platforms.
• Research trending content and styles used by similar artists to stay current and relevant.
• Explore and implement AI-driven tools to streamline content creation and video production.

Requirements

Qualifications

• Proven experience in social media management and content creation.
• Proficiency in video editing tools (Adobe Premiere Pro, After Effects, or similar).
• Knowledge of best practices for TikTok, Instagram Reels, and YouTube Shorts.
• Strong storytelling and creative production skills.
• Experience with Meta and Google Ads is a plus.
• Familiarity with AI tools for video editing and marketing.
• Understanding of faith-based content and music-related projects is highly desirable.