Head of Marketing

Job Description

£120k - £130k + performance bonus + equity

🌍 Location

United Kingdom, fully remote However you’ll need to be in London for leadership meetings and offsites as follows:

• 1 day per month (leadership meeting)
• 1 day per quarter (company offsite)
• 1 full week per quarter (leadership planning)

Your travel and accommodation expenses will be fully covered by zeroheight, of course!

Click here for more details on what remote-first looks like for us

👉 Who we are

We’re a fully remote team of 50+ people building the market-leading design system management platform 🚀

zeroheight enables companies to document, maintain and scale their design systems – all in one central hub. Here is an example of Uber's design system site built with zeroheight. Join us on our mission to enable every product team in the world to ship magical user experiences 10x faster than today! In this role you would lead and grow our exceptionally talented marketing team of 5 (head of advocacy, marketing manager, product marketer, growth marketer and marketing ops)

👈 Who you are

You’ve successfully owned and led all of marketing – or at the very least all of demand generation – in a venture-backed B2B SaaS company. You’ve taken a marketing engine from nascent to repeatable and learnt tons of invaluable B2B SaaS marketing lessons along the way. You’re now looking to join an exciting tech startup/scale-up company where you can lead a small (5-10 people) marketing team, apply those hard-won lessons, and have a significant impact on the growth trajectory of that company!

📝 What you’ll do

As Head of Marketing, you’ll own all of marketing and have the following key responsibilities:

🧭 Setting company strategy and being part of our core leadership team

As Head of Marketing you'll be part of our core go-to-market leadership team that sets company strategy / objectives and allocates company resources. You'll be fully responsible for the marketing strategy to hit those objectives, reach the next level of market adoption, and achieve our company vision!

📊 Budgeting, planning and marketing operations

You’ll budget, model and plan for how to allocate marketing department resources to hit our objectives, by getting in the weeds with marketing operations / channel ROI data and collaborating with other leaders

📈 Growth marketing (paid, SEO, CRO, email)

You’ll be responsible for the growth / digital marketing team and its budget – leading our senior growth marketing manager to identify, test, manage, optimise and scale multiple channels. You’ll also co-ordinate efforts between product marketing, marketings ops, content and sales to produce and automate brilliantly effective email campaigns for lead generation/nurturing.

📰 Content marketing / advocacy

You’ll directly manage our Head of Advocacy – overseeing budget and execution of our industry-leading content, advocacy and events strategy (check out Converge 2024 for an idea of the exciting work this team does!)

📣 Product marketing

You’ll oversee our senior product marketer and work with our brand designer and web developer to take our product marketing strategy to the next level – this includes positioning, messaging, product launches, case studies, sales enablement and more!

💰 Sales pipeline generation

You’ll be responsible for generating predictable sales pipeline by driving MQLs/SQLs and collaborating closely with our Head of Sales to refine lead scoring, streamline lead handoff / automation and optimise lead conversion

⚙️ Core skills

We’re looking for someone with most of the following key skills:

• 8+ years in B2B SaaS marketing, with 3+ years in a marketing leadership role at a venture-backed B2B SaaS company
• A recent track record of hitting quarterly marketing targets and driving sales pipeline
• You’ve managed a marketing team for 3+ years and you've owned growth / digital marketing before – as well as ideally other marketing areas such as content/events, email, product marketing and marketing ops. For the functions you haven’t owned yourself, you were nonetheless deeply involved and know how it's done.
• You’ve scaled a multi-channel demand generation engine successfully – ideally one you kick-started from scratch
• You’ve owned and managed a $1m+ marketing budget and have experience modelling, forecasting, analysing and optimising ROI across multiple channels, proven and unproven
• You've led teams to successfully find and validate entirely new channels using a data-driven experimental approach, and you know how to allocate budget for testing new channels
• You have experience with data attribution/analysis methods such as multi-touch attribution, multi-variate and cohort analysis, and you’re well-versed in interpreting all kinds of channel experiment data and campaign reports
• You’ve collaborated closely with other leaders and functions – in particular, with executive leaders to plan/budget, and with leaders in sales, marketing, product and customer success to align on hitting company objectives

💪 Bonus experience

• Experience in a PLG SaaS company that combined PLG with a direct sales motion
• Experience in the product / dev / design tooling industry i.e. experience marketing to developers, designers etc. ideally through advocacy and community-led growth
• Experience with HubSpot as a marketing automation / reporting platform
• Experience being directly responsible for sales pipeline creation targets
• Experience with international marketing strategies and using localisation
• Experience with marketing partnerships, co-marketing opportunities, sponsorships etc.
• Experience using the latest AI tooling to maximise marketing impact

Benefits 🥗

Find out more about our team and company perks here :)

More about zeroheight 🖼

We’re building the world’s UX infrastructure and lowering the barrier to creating great user experiences by enabling any company in the world to have a sophisticated design system. We’re allowing companies to design and develop user experiences in a much more systematic way and deliver high quality UX 10x faster.

We've built a design system documentation product people love and thanks to this we've grown through word-of-mouth to 1600+ customers including multiple Fortune 100s. We're the market leader in our category and have the backing of world-class investors like Tribe Capital, Y Combinator and Adobe. But design system documentation is just the beginning... we're now perfectly positioned to become the leader in DesignOps and transform how products are built 🚀

You can learn more on our About us page

🔢 Process

Here’s an overview of our simple 5-step hiring process for this exciting leadership role:

1. Introductory call 👋 (30min)
2. Management discussion with 2 members of our leadership team 👥 (1h)
3. Marketing leadership experience deep-dive with CRO and CEO 📚 (90min)
4. Marketing team discussions 💬 (2x 30min with marketing team members + 45min debrief with CRO or CEO)
5. Founder interview with 2 members of our founder/leadership team 🤝 (1h)

DEI statement 💖

At zeroheight we live and breathe our values, building an inclusive and diverse team is what makes us great. We are proud of the culture we’ve created and by embracing individuality we continue to add to our culture.

We look to hire the best, give an amazing experience throughout and we don’t discriminate against who or what you are. Our employees are encouraged to be their authentic selves, allowing us to celebrate our differences and learn from one another. All we ask is that you be yourself, love what you do and give 100%.

Take a look at our current DEI stats here.