Senior Account Executive, Marketing Services
- Cast Crew
-
Verified
Job Description
Backstage is the largest talent marketplace for the entertainment industry, media, brand marketers, and other content creators, matching their creative projects with the best actors, voiceover artists, production crew, and other industry professionals. Employers around the world use our best-in-class technology to staff over 50,000 creative projects a year in film, television, commercials, branded content, theater, experiential marketing, and more.
Backstage is the only platform that services the entire content creation ecosystem, providing a one-stop shop for productions to source, hire, and pay right-fit talent for any project, anywhere. We recognize creatives as the beating heart of our brand, and we have a core mission to break down barriers for entry to careers in the entertainment industry by connecting talent to the best jobs, networking opportunities, and educational resources.
Crucial to that mission is our ongoing commitment to harnessing the latest technology to design innovative digital tools that promote more diverse, equitable, and inclusive hiring practices and facilitate more authentic, successful storytelling. We’re a team of customer-centric, data-driven, forward-thinking, strategic problem-solvers with a passion for helping our customers and members make amazing things together.
About TCS
TCS' mission is to empower creative talent and streamline the content creation process for projects in film, television, commercials/branded content, social media, theater, music video, video games, and more. We provide solutions that manage the entire project lifecycle, including talent discovery and staffing, production, post production, and distribution. Our brands include Backstage, Coverfly, FilmFreeway, Final Draft, ShareGrid, and Voice123.
TCS is the creative services division of Cast & Crew, a family of individually innovative companies modernizing the ways in which content is created.
The Role:
FilmFreeway is seeking a strategic Senior Account Executive to spearhead the development of our new business vertical targeting sponsorships for national brands.You’ll be the first dedicated account executive for FilmFreeway, and will be joining our Executive Director of Media & Client Services and our Partnerships Manager who both work across the TCS brands. Our team culture is fast paced and collaborative. We work with many departments to co-create strategy and believe that in helping others we all do better.
As our Senior Account Executive, you’ll be charged with developing and executing a comprehensive sales plan to connect major brands with the world's most talented and innovative filmmakers. You will leverage your knowledge of the industry to identify compelling opportunities for brands to position their products and services to our audience of professional filmmakers. You will prospect and engage brands, create custom compelling presentations, build relationships with stakeholders and decision makers, and usher deals through close.This is an individual contributor role that provides the opportunity to own, shape, and define a new business vertical that will drive revenue growth and directly impact business performance. Success in this position could open up significant career growth pathways across our brands, including a road to lead national brand sales across all TCS brands. Compensation for this role is structured as a base salary plus uncapped commission, with OTE of $150K+ annually.
The Senior Account Executive will report to the Executive Director, Media and Client Services of TCS, the Creative Division of Cast & Crew.
What You’ll Do:
- Develop and implement a strategic sales plan to achieve revenue targets and expand the new business vertical.
- Identify national brands that align with FilmFreeway’s mission and values.
- Oversee the entire sales process, from lead generation to contract negotiation and closure.
- Develop sales materials, presentations, and proposals tailored to brand needs.
- Conduct outreach to national brands to introduce FilmFreeway’s offerings and value proposition.
- Cultivate and maintain strong relationships with key stakeholders and decision-makers in target organizations.
- Establish outreach metrics to track and analyze the effectiveness of sales initiatives.
- Prepare regular reports on sales performance, market trends, and opportunities for improvement.
- Collaborate with the marketing team to align branding efforts and promotional strategies.
- Ensure a seamless campaign execution by managing internal and external vendors and cross department team members throughout the campaign.
- Maintain ongoing communication with clients to ensure satisfaction and identify upsell opportunities.
- Stay informed about industry trends, competitive landscape, and emerging opportunities in the film and advertising sectors.
- Conduct market research to identify new target segments and refine sales strategies accordingly.
- Continuously seek innovative ways to enhance the sales process and improve customer experience.
- Collaborate with the content and marketing teams to enhance editorial and product initiatives related to the market segment
What we’re looking for from you:
- Bachelor's degree, 5+ years of sales experience.
- Proven success in building and scaling a new business vertical.
- Deep understanding of the film industry and the advertising landscape.
- Excellent negotiation, presentation, and communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in Salesforce CRM software and sales analytics tools.
- Management skills and experience preferred
- Self-driven and competitive, you enjoy identifying and converting new leads
- Ability to translate technical language to a non-technical audience
- Excellent project management skills; you are able to work autonomously, maintain detailed records, and be attentive and responsive to client communication
- Proven ability to solve a wide variety of unstructured challenges
