Account Director

Job Description

Salary $100,000 - $120,000

Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft. 

What we are looking for

We’re looking for an experienced Account Director, with a passion for marketing. This role is critical to the success and health of client relationships. You’ll be responsible for leading one or more client accounts within a team, driving excellence across client management, team management, and delivery.  

Across your accounts you’ll build strong relationships with your clients, providing advice on marketing strategy, and recommending marketing solutions to specific business challenges. Whilst you will work on a variety of clients and integrated marketing programs, a thorough understanding, and experience managing integrated media solutions for clients is needed to be successful in this role. Under your direction, TMP will deliver head-turning, results-driven campaigns for your accounts.  

In this role, you’ll be expected to own an annual revenue target of $3mil and be accountable for the overall health and success of your account/s, including account profitability, client satisfaction, and growth. At TMP you will continually develop your knowledge across marketing, your clients’ business, and their industry, helping to match client challenges to TMP solutions and services. 

What you will do

Client leadership 

• Direct and support teams to manage clients effectively in line with their needs.  
• Build and maintain client relationships at Manager and Director level.
• Guide clients on their marketing strategy, helping to match their challenges to solutions offered by TMP that will meet their objectives.  
• Help to advise on the appropriate investment needed to achieve client goals. 
• Communicate the results/impacts of our work to help secure on-going funding for future projects and campaigns.  
• Act as a trusted advisor and expert on your client’s business. 
• Challenge and improve briefs.  
• Coordinate and deliver compelling quarterly business reviews (QBRs) to provide insight, inspiration, and recommendations for future work.  

Account leadership 

• Represent your client’s business, brand, strategy and objectives within our internal team, ensuring they have the context they need to succeed.  
• Together with a delivery lead, oversee a team to plan and deliver multiple marketing programs, ensuring you have the right roles in place to deliver the work across your account/s. 
• Working hand in hand with the project delivery lead, align strategy and delivery to drive excellence across your accounts.  
• Maintain a focus on campaign results to measure success and outcomes of campaign activities.  
• Review and critique strategic, conceptual, and content outputs from the team to ensure they meet the brief and overall strategy.  

Commercial management   

• Accountable for converting opportunities that will both be fit for the client’s budget and be profitable for TMP.  

• Accountable for Scopes of Work across your account that meet the brief and effectively manage expectations and potential risks.  

• Accountable for timely and accurate revenue forecasts across your account/s, working with delivery teams to ensure individual programs are on track.  

• Resolve blockers or issues that may stand in the way of your account/s being profitable.  

• Give Input into growth targets and commercial reviews. 

• Manage investments into client development activity, appropriate to the scale of the opportunity.  

Marketing strategy   

• Develop a deep understanding of your client’s business, industry and the work, using this insight to inform all aspects of your oversight of your account/s. 
• Provide recommendations for marketing solutions that deliver on the business objectives of your clients. 
• Use your deep understanding of the services TMP offers to add value to your accounts. 
• Capture what’s working across your account/s, sharing what success looks like across your account team. 

Business development 

• Develop account plans and growth strategies, driving a team into action around them.  
• Spot and convert new opportunities.
• Expand client contacts and advocates.
• Nurture alumni.
• Support on pitches and RFPs.  

Mentorship and line management 

• Share and champion best practice account management.  
• Develop the skills of team members through on-the-job coaching, support and guidance.
• Create a positive team environment. 
• Provide ongoing feedback and coaching to support career development. 
• Contribute and develop individual development plans, regularly reviewing and providing feedback on career progression goals for individual team members.  
• Successfully onboard and train new hires onto the team.
• Manage, inspire, and motivate direct reports. 

Requirements

Who you are:

• A desire to excel in a marketing career. 
• Confident and inclusive leader to clients and internal teams. 
• A strong marketing thinker. 
• Positive, resilient attitude, proactive in all things.    
• Ready to challenge thinking to get the best outcomes for clients.   
• Able to see the bigger picture, whilst also appreciating the details.  
• Highly developed relationship management skills, brilliant at communicating and influencing.    
• Able to learn quickly, interrogate and assimilate complex information.    
• Able to problem solve issues presented by team members whilst remaining open to new ideas. 

What you will need:

• Whilst you will work on a variety of clients and integrated marketing programs you must have the ability to demonstrate your understanding of media strategy, media buys, and channel selection to support the business objectives of your clients. 
• Some experience with brand and ABM will also be an advantage. 
• Previous agency experience is desired. 
• Strong, demonstrable experience working in marketing ideally agency side, ideally in a B2B environment with a proven track record for adding value back to the client.  
• Experience in managing key/senior client and partner relationships and comfortable communicating both internally and externally.    
• Experience in directing marketing programs based on client/business objectives, and of recommending marketing solutions to business challenges.    
• Proficient with IT including Word, Excel, PowerPoint and Outlook , and project management tools.   
• Experience with account management tools and processes. 
• Experience in commercial management.  

Benefits

What we offer in return:

• Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability.
• Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team.
• 4% 401(k) contribution with no vesting period: We are invested in our employee’s careers. Each individual has the opportunity to build a future for themselves through a 401k, and we see that as a success for the company as well.
• Plentiful paid time off: Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout.
• Sick leave (15 days annually): Illnesses are taken seriously at The Marketing Practice. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work.
• Holiday shutdown (December 26th - 29th): As the whole company shuts down for a few days, you can celebrate the holidays with loved ones.
• Parental leave:
• Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay
• Secondary caregiver: 12 weeks full pay
• Access to Unmind: Our well-being platform, including access to therapists and coaches
• Employer-funded life, AD&D & disability insurance: The Marketing Practice offers all employees life and AD&D insurance and makes sure you and your loved ones are protected in times of need.
• Company getaways: Whether it is a local office holiday party or a full-blown international trip, we believe in bonding through quality time spent together as a team.

We are currently eligible to hire within these US states:

CA, CO, FL, IL, NY, TX, and WA.

Diversity equals increased creativity, which equals better results for all. We’re committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know.