Director of Lifecycle Marketing

Job Description

The Director of Lifecycle Marketing will be tasked with strategizing and executing targeted marketing initiatives that guide customers through their journey, enhancing engagement, retention, and overall customer lifetime value.

Responsibilities

• Develop and implement comprehensive lifecycle marketing strategies aimed at maximizing customer retention and loyalty.
• Create personalized marketing campaigns based on customer behavior and lifecycle stages.
• Analyze customer data to identify trends and provide insights to inform marketing decisions.
• Collaborate with cross-functional teams to ensure consistent messaging across channels during the customer journey.
• Lead a team of lifecycle marketing specialists to optimize campaign performance and achieve business objectives.

Requirements

• 5+ years of experience in lifecycle marketing or a related field, with proven experience in campaign management.
• Strong analytical skills with the ability to translate data into actionable marketing strategies.
• Experience with marketing automation platforms and CRM tools.
• Excellent communication and leadership skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Passion for enhancing customer experiences through effective lifecycle marketing.

Benefits

• Base salary + Bonus.

• Competitive health, dental and vision benefits.
• Work remotely from anywhere in the world.
• Unlimited PTO.
• Flex work hours.