Digital Marketing Manager for a Security Product Company

Job Description

About the Company:
All Security Equipment is a leading provider of security equipment and access control solutions, serving both D2C and B2B customers. As a rapidly growing eCommerce company, we are focused on expanding our digital footprint and delivering a seamless customer experience.

About the Role:
We are seeking a highly motivated, experienced Digital Marketing Manager to drive our digital strategy across  SEO, PPC, email, and social media. This role requires strong analytical skills, creativity, and the ability to manage multiple projects in a fast-paced environment. The ideal candidate will excel at using data-driven marketing strategies to optimize performance, increase customer acquisition, and grow brand awareness.

This is a Full-Time remote position.

We are looking for a Digital Marketing Manager specifically with these requirements:

• Excellent English written and verbal communication skills.
• 5+ years of experience in digital marketing with a proven track record of success.
• Strong analytical skills, with experience using tools like Google Analytics, Search Console, and Semrush.
• Expertise in Shopify and Klaviyo for implementing and managing eCommerce operations and email marketing.
• Experience creating high-quality digital experiences, including websites and landing pages (knowledge of HTML, CSS, and JavaScript is a plus).
• Success in running promotional, loyalty, and retention programs.
• Experience with SEO strategy, PPC campaigns, and conversion rate optimization (CRO), and A/B testing.
• Ability to manage content calendars and social media channels.
• Strong project management skills, with the ability to prioritize and execute multiple projects simultaneously.
• Familiarity with Google Workspace and ERP software.
• Experience in affiliate and influencer marketing as well as  TV and radio/podcast  advertising is a plus.

Requirements

Your responsibility will include (but not limited to):

• Developing, implementing, and managing revenue-driven digital marketing campaigns across multiple channels.
• Focusing on brand awareness, share of voice, and customer acquisition.
• Leading affiliate marketing, influencer partnerships, and sweepstakes initiatives.
• Managing the company-wide marketing calendar and ensuring execution across teams.
• Actively managing and posting on our social media channels.
• Analyzing website and campaign performance to make data-driven marketing decisions.
• Collaborating with cross-functional teams to align on project goals and timelines.
• Managing relationships with external agencies and vendors to optimize marketing efforts.

Benefits

Growth Opportunities/Perks:

• Full-time, salaried, remote position with flexible working conditions.
• Paid holidays, vacation, and sick leave.
• Career growth opportunities in an expanding organization.
• Exposure to high-level digital marketing strategies and leadership roles.
• Opportunity to work in a fast-paced, entrepreneurial, and collaborative environment.
• A chance to build and optimize digital channels while making a meaningful impact on the business.

This Position Is Perfect For You If…

You're a strategic and hands-on marketer.

You can develop high-level marketing strategies while also executing and optimizing campaigns across multiple digital channels.

You're data-driven and results-oriented.

You use analytics and performance metrics to guide decisions, optimize campaigns, and drive revenue growth.

You're proactive and self-motivated.

You take ownership of your work, anticipate challenges, and actively seek solutions without needing constant supervision.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!