Digital Marketing Executive (JR101472)

Job Description

At Clarion, our people are at the absolute heart of what we do.  We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:
Clarion Gaming Digital, owner of renowned media brands IGB, GGB, and the globally recognized event brand ICE, is expanding its footprint in the US and Latin American markets. This newly created position will serve as a strategic marketing bridge between our global marketing hub in Europe and our US-based advertising sales and editorial teams. The Marketing Executive, Americas will play a crucial role in positioning Clarion Gaming Digital as the leading media source for the gaming industry in the Americas. This role is pivotal to the company’s ambitious growth trajectory in the US, Latin America, and other key regions across the globe.

This role is US based but fully remote, with some essential travel (several times per year) to our office in the UK as well as industry events in the US and Latin America.

Key Responsibilities:

Awareness and Audience Building

• Collaborate with the Audience Commercial Director to create and implement strategies to enhance awareness of Clarion Gaming’s media brands in the US and other key global markets.
• Coordinate with the Community Manager to oversee social media campaigns and ensure effective digital engagement across platforms.
• Partner with the Email/CRM Marketing Executive to execute targeted newsletter campaigns, with a focus on US and Latin American audiences.

Sales Support and Enablement

• Work closely with the US sales team, providing ongoing marketing support to help drive the sales of marketing services within the region.
• Working together with the partner marketing team in London, deliver content marketing campaigns for the US/RoW clients, including bespoke content, email marketing etc.
• Develop sales and marketing collateral tailored to US and Latin American audiences, facilitating clear and compelling presentations of our value proposition to prospective clients.
• Collaborate internally to create and design media kits, digital and offline presentations and materials as required by the sales team.
• Lead the strategy and execution around team presence at trade show and events, eg. G2E, IGA; including sales and marketing collateral, event presence etc.
• Liaise with the London-based partner marketing team to ensure alignment on global campaigns and maintain a consistent brand message.

Market Expansion and Go-to-Market Strategy

• Support the Audience Commercial Director in crafting go-to-market strategies for entry into new markets, with a particular focus on Latin America.
• Execute market-specific campaigns and promotions that resonate with regional audiences and align with overall company objectives.
• Assist in gathering market insights, including competitor analysis and regional audience behaviour, to adapt and refine marketing strategies for maximum impact.

Success Metrics

• Brand Awareness: Increase in US and Latin American brand recognition and engagement, as measured by digital and social media metrics.
• Sales Support Effectiveness: Contribution to the achievement of sales targets through the creation and delivery of impactful marketing assets.
• Campaign Performance: Success of regional marketing campaigns as indicated by KPIs such as click-through rates, open rates, and engagement.
• Market Penetration: Successful launch and growth of Clarion Gaming’s presence in new regions, specifically the US and Latin America.

Requirements

Knowledge, Skills and Behaviours:

• Previous experience in marketing or digital media roles, including working autonomously with responsibility for developing independent plans and campaigns within set timelines and budgets, preferably within B2B environments in the gaming, media, or events sectors.
• Proven expertise in digital marketing, social media management, and CRM campaigns, with a strong understanding of audience building and engagement techniques.
• Experience in operating email marketing software for newsletters, ideally Dynamics, Klaviyo, etc.
• Demonstrated success in supporting sales teams and creating persuasive sales enablement materials. Prior experience in basic design (Photoshop, Canva) and copywriting skills, basic web design/ html skills specifically around email web templates.
• Experience in go-to-market planning and execution, with an ability to tailor campaigns for regional markets, particularly in the US and Latin America.
• Familiarity with US and ideally Latin American markets, with a keen understanding of regional industry trends, customer behaviours, and marketing best practices.
• Native/fluent in business writing and spoken English.
• Mandatory requirement to speak either Spanish or Portuguese.
• Strong communication and collaboration skills, with a proactive approach to cross-functional teamwork across geographically dispersed teams.

Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees