Brand Design Lead - Woo

Job Description

Woo, the company behind the world’s most popular e-commerce platform, is looking for an experienced creative leader with an art direction background to join our design team. 

This role combines creative strategy with creative management. You’ll lead a small team of designers while working on hands-on concepts, creative strategy, and brand-building work. 

As part of the Automattic family, Woo is fully distributed, with no physical offices. The flexibility and autonomy that come with working from home are in our DNA–we provide benefits and resources to support your growth while doing your best work from anywhere in the world. We have a huge footprint, but we’re a small company. That means everyone here has the opportunity to make a visible, profound, and lasting difference while helping the store owners who rely on Woo every day.

Responsibilities:

• Manage a team of experienced designers, supporting in prioritizing tasks during all project phases, from definition to development, and contributing to design as needed.
• Lead concepting and asset creation for a variety of multi-channel campaigns, including brand efforts, inbound content campaigns, feature releases, and more.
• Develop concepts for videos and lead regular photo and video shoots to capture customer content, owned photography, B roll, and other assets to grow our library and differentiate our marketing.
• Work directly with the Woo’s Head of Design to define how the product, marketing, and brand come together.
• Partner with our copy-side creative director and VP of Creative on developing and refining brand strategy. 
• Partner with marketing leadership to develop campaign strategies that drive demand, conversion, and acquisition of high-value merchants.
• Lead the marketing website user experience, using a deep understanding of our target customers and their journeys to develop strategy, design, and content for WooCommerce.com.
• Use your design skills to jump into project work as needed, including branding, campaign assets, social, events, and more.
• Actively contribute to the greater design org at Automattic, surfacing, connecting, and providing input to work across various design teams.

Requirements:

• A background as a creative director, associate creative director, or art director. 
• Experience managing art directors, designers, video teams, and other creatives, guiding them in their craft and mentoring them in their careers.
• Experience at a creative agency, an in-house creative agency, or ideally both.
• Deep experience leading the end-to-end creative process for full-funnel marketing campaigns, including concepting, paid and organic assets, and video. 
• Experience co-owning growth and revenue targets for the work you lead.
• A passion for creating awareness and affinity for brands.
• Experience creating beautiful, conversion-optimized website journeys that help convert visitors into customers.
• Experience leading and prepping for video and photo shoots and directing talent and production crews on set.
• Experience owning relationships with external agencies and directing their work.
• Comfort working with stakeholders, other creatives, developers, and other partners to produce outstanding work.
• Excellent design and art direction skills for brand and marketing and experience with all standard industry tools and processes.
• Great writing skills in order to manage, communicate, and provide feedback to a remote team.
• As a plus, you have some experience in e-commerce: you’ve worked on e-commerce/DTC accounts, have actually made and sold something yourself, have worked for an e-commerce app or tool, etc. 

Salary range: $95,000-$200,000 USD - Please note that salary ranges are global, regardless of location, and we pay in local currency.

We're expanding our Developer Experience team at WooCommerce, seeking an experienced Developer Advocate to help developers discover, engage with, and succeed on our platform. As part of our team within the Customer Marketing department, you'll create technical content, foster community connections, and represent developer needs to shape our platform's future.

This role is remote, but English language proficiency is a requirement.

Responsibilities:

• Create and maintain technical documentation, including tutorials and implementation resources.
• Facilitate developer communications through blog posts, newsletters, and launch materials.
• Support the creation and facilitation of community programs, from developer office hours to major virtual or in-person events.
• Moderate and support developer community spaces (Slack, forums).
• Foster connection between WooCommerce and the developer community. 
• Gather developer feedback and represent their perspective to internal teams.

Requirements:

• Strong hands-on development experience with PHP, JavaScript, and WordPress, particularly in WooCommerce environments.
• Proven track record creating technical content that drives developer understanding and adoption.
• Experience building developer communities through events, programs, or advocacy work.
• Demonstrated ability to represent developer needs while collaborating with product teams.
• Excellence in written and verbal English communication.
• Comfort working remotely with distributed teams.

Salary range: $90,000-$130,000 USD - Please note that salary ranges are global, regardless of location, and we pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.