UK Paid Social Media Buyer (Remote in UK)

Job Description

UK Paid Social Media Buyer – Hybrid, or Remote in UK (Travel once a month to our central London Office)

Salary: 40k to 50k plus bonus

PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing globally. We’re searching for a hands-on UK based paid social media buyer who has managed £200k+ in monthly video ad spend across Facebook, Instagram, TikTok, Snap and Pinterest to join our acquisition team.

You’re not only fantastic at the technical elements of paid social, but also great at direct response performance e-commerce marketing – meaning, you can identify the biggest audience opportunities and quickly capitalise on them by formulating an effective media strategy, directing the creative team on the best hooks, angles, and messaging, and maximize the opportunity by collaborating with the CRO team to create and optimise the necessary web conversion funnels.

So, if you love 100% owning your campaigns from A-Z, not just the media buying aspect, but being accountable to ensure media, creative, conversions, etc. are all dialed in, and…

• You’re extremely analytical with the ability to quickly detect patterns in data…
• You’re deeply experienced in the nuances of direct response video ads…
• You have a knack for collaborating with creative teams to get the video ads just right…
• You know how to synergise ads with congruent landing pages to maximize CVR and AOV…
• You’re completely addicted to crushing it in paid social and can’t get enough of it…

… then please keep reading as you may be the perfect fit.

Who Will You Report Into?

Hello, my name is Jesper Mansson, Head of Paid Media at PetLab Co., and I need your help. We started PetLab Co. in November 2018 because we saw an unmet need to offer safe, effective nutritional supplements to help pets have their happiest, healthiest lives. Since then, we’ve become the fastest growing pet health brand in the U.S. thanks in part to our rigorous approach to customer acquisition and conversion and our focus on building a robust subscription business. In the last 12 months we’ve seen tremendous growth in the UK more than doubling our net revenue, with ambitions to do the same next year... and that’s where you come in!

We’ve established ourselves in the UK market following all of media buying and creative optimisation techniques that sky-rocketed our growth in the US. But now’s the time for a dedicated skilled pair of hands to capitalize on all the promising opportunities across Facebook, Instagram, TikTok, Snapchat and Pinterest. Someone who knows the media buying trends of the UK inside and out and can not only continue to scale our growth but also support in optimising UK ad creative specifically for UK customers and dog owners.

You will work very closely with our UK Director and have lots of opportunity to put your stamp on not only the UK’s media buying process, but also our ad style and approach with UK pet owners.

What’s the Ideal Candidate’s Background?

We’re not just looking for any media buyer, we’re looking for someone who is a true direct response performance marketer who happens to specialise in video ads… someone who can look at the full funnel from the opportunity, through the audience, media strategy, creative, conversion funnel and all the technicals to get everything dialed in to fully own capitalising on the most promising opportunities.

What’s most exciting about this is the scale – once we get a particular product to scale in one platform or placement, we can quickly replicate that to other platforms and placements, at which point you may find yourself managing upwards of £250,000- £300,000 a month in spend. But that requires strategy, planning, execution and extreme discipline and organisation. You’re much more a P&L owner than you are a media buyer… and that should be something that energises you.

What’s It Like Working at PetLab Co.?

We’ve gone to great lengths to set up a data-driven culture wherein the best ideas win, regardless of where they come from. As a rapidly growing company, we prioritize finding people who can think fast, move fast and deliver fast… while having fun at the same time.

To that end, here’s what you’ll get access to when you join our team:

• Clear Reporting – Getting accurate and timely data is crucial to enabling marketers to do their jobs, which is precisely what our standalone data analytics team delivers
• Collaborative Team – There are no silos here, we all understand that to win, we must help each other out as necessary, doing things outside our normal jobs when needed
• Scientific Rigor – Everyone on the marketing team shares the same philosophy to attack every challenge with an experimental test-and-learn process to tease out success
• Variety of Challenges – Given we’re just entering our 5th year as a company and growing rapidly, the challenges keep coming with new products, promotions, categories, etc.
• Refreshing Autonomy – Expectations are always set high for anybody who joins the team, but so too is your autonomy to figure out how best to deliver against your objectives
• You’ll also find that everyone here listens – if something isn’t working, we respectfully call it out. If something is needed, those needs are heard. If there’s something we can do better, let’s hear it.

How Will Your Time Be Spent?

Here’s an approximate breakdown of how you’ll spend your time while taking full ownership of your ad spend, revenue and CPA / ROAS targets:

• 25% on Analysis – Diving into campaign / ad set / ad / experiment data across various dimensions (geo, placement, etc.) to pinpoint actionable insights to inform strategy
• 25% on Strategy – Identifying new opportunities to launch, existing campaigns to scale, trends to capitalize on, new buying/optimisation strategies to test, etc.
• 25% on Execution – Hands-on inside the paid social accounts, configuring, managing, monitoring, optimising, and troubleshooting your campaigns / ad sets / ads / experiments
• 25% on Creative – Summarising performance data for the creative team to facilitate rapid iterations on new creative tests and building creative briefs on new ideas you want to test

Requirements

• 2 – 3 Years in DTC Paid Social – Managing £200k+ per month hands-on yourself in ad spend primarily on Facebook, Instagram and TikTok… bonus points for Snap and Pinterest.
• Full Funnel Direct Response E-com Performance Marketer – Heavy exposure to direct response marketing in e-com context spanning strategy, media, creative and conversion
• Data Driven – Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalise while leveraging the latest in data science
• Think Fast, Move Fast – Energised by a high-velocity, high-growth entrepreneurial environment with lots of ambiguity wherein conditions can change rapidly
• Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energising, inspiring and motivating
• Systems-Oriented – Strong organisational skills and with a knack for creating order out of chaos with highly organised systems that deliver sustained success
• Exceptional Communicator – A perceptive listener who quickly synthesise info and can formulate a methodical action plan that can be clearly articulated verbally and in writing

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
• Generous Learning and development budget – We always want you to keep learning.
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!