VP of Marketing

Job Description

About Biom

Biom’s mission is to improve the health and wellbeing of our customers and leave a positive impact on our planet. Over 1 trillion wet wipes are used annually, 90% of which are made with plastic and 50% contain toxic chemicals. Our vision is to become the authority in the industry, with safe and effective products offered across multiple major markets.

Essential
The VP of Marketing will lead Biom’s marketing strategies at a critical growth juncture, creating a unified approach to build a seamless, high-impact marketing flywheel. We're seeking a highly creative and strategic leader who can optimize channel mix, identify new growth opportunities, and reduce customer acquisition costs across channels. The VP of Marketing will develop a cohesive content and marketing strategy across paid media, influencer marketing, Amazon, SEO, and CRM to foster customer acquisition, engagement, and retention, significantly impacting Biom’s growth trajectory and positioning the brand as a market leader in consumer wellness.

What You’ll Do

• Build a product marketing framework to optimize conversions across various distribution channels and customer demographics. 
• Lead the development and implementation of a comprehensive performance marketing strategy focused on paid media, influencer partnerships, Amazon, SEO, and CRM. 
• Review, analyze, and optimize Biom’s current channel mix for growth and efficiency. 
• Identify and test new channels to diversify reach and increase scalability, including Youtube, TikTok, OOH, etc.
• Conduct in-depth research on customer demographics, behaviors, and preferences. Use these insights to refine targeting strategies, inform product development, and enhance overall marketing effectiveness.
• Establish detailed, actionable audience segments and define measurable customer KPIs to track and refine growth efforts.
• Develop, forecast, and execute iterative test plans to drive incremental revenue. Create a robust CRM playbook that builds customer loyalty based on data-driven learnings.
• Oversee the development of compelling, on-brand copy for various marketing channels. Craft messaging that resonates with our target audience, effectively communicates our value proposition, and drives conversions across all touchpoints.
• Drive A/B testing and creative iteration to ensure a continuous learning approach, optimizing creative strategies for better performance.
• Work closely with product, sales, operations, finance, and creative teams to ensure alignment of marketing initiatives with overall business goals. Work with CRO / e-commerce to improve website efficiency as well as legal on product marketing claims.
• Build and mentor a high-performing marketing team, fostering a culture of creativity and data-driven decision-making.
  
  

Who You Are

You're a self-starter excited to drive growth and brand awareness in the health & wellness space. You have helped profitably scale a consumer product brand across numerous channels. You're an experienced team player in consumer brand marketing with a passion for developing data-driven strategies and optimizing cross-channel performance. With your strong background in CRM, loyalty programs, and building brand voice, you're eager to build and scale initiatives that increase customer lifetime value and retention. 🚀

Requirements

• 7+ years of experience in marketing, with at least 2 years in a leadership or management position

• Deep understanding and appreciation of product marketing and brand positioning
• Proven track record in performance or growth marketing within consumer brands
• Strong analytical skills with the ability to develop data-driven strategies and optimize cross-channel performance
• Ability to ingest data and formulate a creative marketing strategy, with the capability to manage partners and execute
• Experience in building and scaling CRM programs that increase customer lifetime value and retention
• Proven ability to plan, execute, and analyze test plans that drive actionable insights and incremental revenue growth
• Must be a self-starter that is curious and excited to take initiative
• Excellent communication and leadership skills
• Ability to thrive in a dynamic, fast-paced startup environment
• Background in omnichannel consumer brand

Nice to have

• Experience in the baby, wellness, or household essentials industries
• Brand/Product marketing experience at established brand
• Experience with CRO / website optimization
• Graphic design background
• Experience with retail, out of home or other non-digital marketing channels
• Familiarity with influencer marketing and partnership development
  

Benefits

• Competitive salary and performance-based incentives.
• Flexible remote work arrangement.
• Opportunity to work with a dynamic and creative team.
• Professional development and growth opportunities.
• Access to cutting-edge tools and resources.