Search Engine Optimization (SEO) Specialist

Job Description

Role: Search Engine Optimization (SEO) Specialist
Hours: 8am - 4pm Mountain Standard Time
Hourly Wage: $6 - $10 (Open to negotiation based on experience)

Lago is seeking a talented and driven Search Engine Optimization (SEO) Specialist to join our expanding marketing team. In this pivotal role, you will be responsible for enhancing our online presence and driving organic traffic to our website through innovative SEO strategies. You will work closely with our content creators, web developers, and marketing team to implement high-impact SEO initiatives that align with our overall business goals. Your expertise in analyzing website performance metrics, keywords, and competitive landscape will be instrumental in helping us optimize our digital content. As a proactive member of Lago, you will stay ahead of industry trends to continuously improve our search engine rankings while increasing brand visibility and engagement. You will also present your findings and recommendations to stakeholders, making data-driven decisions to enhance our digital marketing efforts. If you have a passion for SEO, a knack for problem-solving, and the ability to think creatively, we would love to hear from you! Join us at Lago, where your skills will directly contribute to our mission of delivering outstanding products and fostering exceptional customer experiences.

Responsibilities

• Conduct thorough keyword research to identify opportunities for growth and optimization.
• Develop and implement effective SEO strategies to improve website visibility and ranking.
• Analyze website performance and traffic data using tools like Google Analytics and SEMrush.
• Collaborate with content creators to ensure that SEO best practices are integrated into all content.
• Monitor and report on SEO performance metrics and make data-driven recommendations for improvement.
• Stay updated on the latest SEO trends, algorithm changes, and industry developments to ensure compliance and competitiveness.
• Conduct competitor analysis to identify strengths, weaknesses, and opportunities in the SEO landscape.

Requirements

• Proven experience as an SEO Specialist or similar role in digital marketing.
• Deep understanding of search engine algorithms and ranking strategies.
• Familiarity with SEO tools such as Google Analytics, SEMrush, Moz, and Ahrefs.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills for collaboration and reporting.
• Ability to work independently and manage multiple projects simultaneously.