Principal Product Marketing Manager

Job Description

Bloomerang combines the best tools, resources, and people to provide a world-class experience for tens of thousands of nonprofits, allowing them to raise more money and do more good in the world. Our powerful software and stellar customer service have made us the market's highest-rated giving platform.

In addition to creating thriving nonprofits, we’re also in the business of creating thriving employees. At Bloomerang, you’ll be a part of a mission-driven culture built on the core values of Simplify, Act, and Care. We know that the key to our success is our people, and we’re proud to be home to some of the most innovative and skilled employees in the workforce today.

The Role

We are looking for an experienced Principal Product Marketing Manager to lead product marketing for the Fundraising Program in the Bloomerang product portfolio. This role will report to the Director of Product Marketing and partner closely with leadership across Product, Marketing, Sales and Customer Success to develop a go-to-market strategy that meets our product and overall growth objectives.

What You Will Do

• Conduct primary research and optimize product buyer personas
• Document buyer’s journey and create message map
• Craft a product narrative that articulates the value of our solution and how it fits into our broader portfolio message
• Refine positioning and messaging that differentiates from alternative solutions
• Collaborate with cross-functional stakeholders to uncover testimonials, data, and other proof points that reinforce our position and message.
• Own product and feature launches and lead cross-functional team to launch readiness
• Work with Sales leadership to develop message training and enablement materials that support the sales motion
• Develop sales enablement materials tailored to the needs of our Channel Partners 
• Monitor and update ideal customer profile and product segmentation strategies
• Develop briefing materials and serve as point of contact for industry press and influencers
• Partner with the Market Insights team to monitor the competitive landscape and provide insight and analysis. Identify our strengths and weaknesses relative to the competition and arm the sales team with the plays and tactics to win.
•  Partner with Corporate Communications team to create product content such as case studies, videos, website copy and blog posts
• Act as the Subject Matter Expert (SME) for the portfolio, actively contributing to virtual and in-person events through engaging presentations and expert insights.
•  Support pricing and packaging decisions with research and market insights

What You Need to Succeed

• 7+ years of product marketing experience along with a strong track record in a SaaS environment 
• Proactive individual able to thrive in a fast-paced, multi-task-oriented environment 
• Bachelor’s degree in business, marketing, market research or relevant industry experience
• Excellent interpersonal skills and the ability to collaborate and manage cross-functionally 
• Strong presentation skills and ability to concisely and clearly communicate ideas 
• Demonstrated problem solving and critical thinking skills 
• Ability to understand industry concepts and product information and transform into compelling messages and marketing strategies that drive results. 
• Highest level of professionalism and accuracy when representing the Bloomerang brand 

Nice to Have But Not Required

• Knowledge of and experience in the non-profit space
• Knowledge of and experience volunteering or managing volunteers
• Prior leadership experience overseeing individual contributors

Benefits

Health + Wellness

You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere. 

Time Off

You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer Days, 12 paid holidays, as well as paid parental leave.

401k

You’ll receive a 401k match to help invest in your future.

Equipment

Everything you need to be successful, shipped right to your door.

Compensation

The salary range for this position is: $131,000 - $197,000. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws.

Location

This is a permanent, full-time, fully remote position. Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time. 

Accommodations

Applicants who require accommodations may contact careers@bloomerang.com to request an accommodation in completing an application.

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. 

Employment with Bloomerang is contingent upon signing a Proprietary Information and Inventions Agreement, satisfactory completion of our pre-employment background check, and satisfactory proof of legal authorization to work in the United States.  In accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for Employment. Any criminal offenses or crimes that are related to material duties of the role will not be considered.