Marketing Manager - Partnerships

Job Description

About Lo & Sons:
Lo & Sons is an e-commerce brand that designs stylish, functional bags & accessories for the modern multidimensional woman to travel and live life on the go. Founded nearly 15 years ago, we are committed to creating thoughtfully designed products that make traveling through today’s world easy and effortless, without compromising on style or sustainability. As we continue to grow, we are looking for a dynamic Marketing Manager to help build and amplify our brand across key channels and strategic partnerships.

Role Overview:
The Marketing Manager will be a key player in driving brand growth and awareness by leading efforts in Brand Partnerships & Partner Outreach, Affiliate Marketing, and Influencer Marketing. The ideal candidate will have a proven track record in building and nurturing relationships, creating innovative partnerships and campaigns, and driving measurable results.

Key Responsibilities:

1. Brand Partnerships & Partner Outreach:
• Collaborate with strategic partners (e.g., academic institutions, corporations, non-profits, etc.) to build key relationships that drive awareness and revenue growth.
• Identify, evaluate, and execute strategic partnerships with like-minded brands to create co-branded campaigns, activations, events, and new product launches. 
• Manage the execution of partnership agreements, ensuring alignment with brand goals.
• Foster and maintain strong, consistent relationships with external partners to ensure mutual success.
• Explore future potential partnerships that align with Lo & Sons’ values and target audience and enhance brand visibility.
2. Affiliate Marketing:
• Manage the PR affiliate marketing program, maintaining regular correspondence with existing writer, journalist, and editor partners, nurturing relationships, recruiting new affiliates, and optimizing performance.
• Identify, evaluate, and collaborate with influencer affiliates to develop creative assets and promotional strategies to drive growth via direct-to-consumer and Amazon. 
• Analyze affiliate channel performance and provide regular reporting with actionable insights.
3. Influencer Marketing:
• Develop and execute influencer marketing strategies to drive brand awareness and product consideration.
• Identify, vet, and build relationships with key influencers who are Lo & Sons brand advocates and align with the brand ethos and audience.
• Track and measure the impact of influencer campaigns to ensure ROI.
4. Collaboration & Cross-Functional Support:
• Work closely with broader marketing (social, email, paid, etc.) and creative teams to ensure alignment across all campaigns and initiatives.
• Support broader e-commerce and cross-channel marketing initiatives as needed.

Requirements

Qualifications:

• Bachelor’s degree in Marketing or a related field; MBA preferred.
• 3-5 years of experience in marketing, with a strong focus on partnerships, affiliate marketing, influencer marketing, and social media. 
• Proven track record of building and executing successful brand partnerships, affiliate relationships, and influencer campaigns that drive measurable results.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Strong communication and relationship-building skills.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Exceptional analytical skills with a knack for turning data into actionable insights.
• Deep understanding of media platforms, trends, and analytics tools.
• Experience with affiliate marketing platforms and analytics tools such as Ascend / PepperJam, LTK, ShopMy, etc. 
• Experience with social platforms including Instagram, TikTok, Pinterest, Facebook, etc.
• Passion for travel, fashion, and style is a plus.

What We Value:

• A team-first attitude: you’re eager to pitch in where needed and collaborate across teams to achieve shared goals.
• Openness to new ideas: you say "yes" to challenges and opportunities, bringing enthusiasm and resourcefulness to every project.
• Entrepreneurial mindset: you’re a proactive self-starter who sees opportunities to innovate and grow the business.
• Passion for growth: you’re excited about helping scale a brand with a meaningful mission and are willing to roll up your sleeves to make it happen.

Benefits

Why Join Lo & Sons?

• Be part of a purpose-driven brand that values customers, quality, and sustainability
• Opportunity to make a significant impact in a growing company
• Opportunity to quickly take on more responsibility and grow into larger role
• Collaborative, innovative, and supportive team culture
• Competitive salary
• Attractive benefits package: Medical / Dental / Vision, plus memberships to OneMedical, Talkspace, Kindbody, and more
• Retirement plan with up to 3% company match
• Unlimited PTO
• Remote-first work environment