Paid Media Manager

Job Description

Role: Paid Media Manager
Hours: 8am - 4pm Mountain Standard Time
Hourly Wage: $5 - $8 (Open to negotiation based on experience)

Lago is seeking a highly motivated and experienced Paid Media Manager to join our dynamic marketing team. In this role, you will be responsible for the development, execution, and optimization of our paid media strategies across various digital platforms. Your primary objective will be to drive high-quality traffic and conversions that contribute to the growth of our brand and revenue. As a Paid Media Manager, you will leverage your analytical skills to track performance metrics, analyze trends, and make data-driven decisions that enhance our advertising initiatives. You will collaborate with cross-functional teams, including creative, sales, and product management, to ensure alignment and execution of our overall marketing strategies. The ideal candidate should have a strong background in PPC advertising, social media advertising, and a deep understanding of digital marketing best practices. This is an exciting opportunity for someone who is passionate about optimizing digital campaigns and making a significant impact in a fast-paced environment. Join us at Lago and help us to elevate our brand's presence in the digital landscape, while enjoying a collaborative and innovative workplace culture.

Responsibilities

• Develop and implement comprehensive paid media strategies across various platforms including Google Ads, Facebook, Instagram, and other relevant channels.
• Monitor and optimize campaign performance by analyzing key metrics and making real-time adjustments to maximize ROI.
• Conduct keyword research, competitive analysis, and audience segmentation to target the right demographics effectively.
• Collaborate with the creative team to produce engaging ad content that aligns with our brand messaging and goals.
• Manage budget allocation across various campaigns and ensure expenditures are in line with company targets.
• Prepare and present regular performance reports that outline the effectiveness of campaigns and recommend strategic adjustments.
• Stay updated with the latest digital marketing trends, tools, and technologies to continually enhance our paid media efforts.

Requirements

• Minimum of 3 years of experience in paid media management with a proven track record of success.

• Strong analytical skills with experience in data interpretation and performance optimization.
• Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and others.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Experience with A/B testing and conversion rate optimization techniques.
• Strong organizational skills, with the ability to manage multiple projects and deadlines effectively.