Paid Media Manager

Job Description

Role: Paid Media Manager
Hours: 8am - 4pm Mountain Standard Time
Hourly Wage: $5 - $8 (Open to negotiation based on experience)

Lago is seeking a talented and driven Paid Media Manager to join our dynamic marketing team. In this pivotal role, you will be responsible for developing, executing, and optimizing our paid media strategies across various platforms including search engines, social media, and display networks. Your expertise will contribute significantly to increasing our brand visibility, customer acquisition, and overall revenue. We are looking for an analytical thinker with a strong background in digital advertising who can leverage data insights to improve campaign performance and drive results. As the Paid Media Manager, you will manage budgets, perform A/B testing, and analyze key performance indicators to ensure that all campaigns meet our aggressive growth objectives. You will collaborate cross-functionally with creative, content, and analytics teams to deliver compelling advertising that resonates with our target audience. If you are passionate about digital marketing, have a proven track record of successful paid media campaigns, and thrive in a fast-paced, results-oriented environment, we encourage you to apply and become part of our innovative team at Lago.

Responsibilities

• Develop and execute comprehensive paid media strategies across multiple platforms including Google Ads, Facebook, and Instagram.
• Manage and optimize campaign budgets to ensure maximum ROI and achievement of revenue goals.
• Conduct keyword research and audience targeting to enhance campaign performance and reach.
• Analyze campaign performance metrics and generate actionable insights to inform strategy adjustments.
• Work closely with the creative team to develop engaging ad copy and creative assets that align with brand objectives.
• Perform regular A/B testing on ads and landing pages to identify the most effective strategies and improve conversion rates.
• Stay up-to-date on industry trends, platform updates, and best practices in paid media to continuously enhance our efforts.

Requirements

• Minimum of 3 years of experience in paid media management or digital marketing.

• Proven track record of successful paid media campaigns with measurable results.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics and Excel.
• Experience with various ad platforms, including Google Ads, Facebook Ads, and programmatic advertising.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to manage multiple projects and campaigns in a fast-paced environment with tight deadlines.