Job Description

Role: Amazon PPC Specialist
Hours: 8am - 4pm Mountain Standard Time
Hourly Wage: $5 - $8 (Open to negotiation based on experience)

Lago is seeking a skilled Amazon PPC Specialist to join our dynamic team and play a key role in driving our online advertising success. As an integral part of our marketing department, you will be responsible for the strategic management and optimization of our Amazon Pay-Per-Click advertising campaigns. Your expertise will not only help in maximizing our visibility on the platform but also in maximizing return on investment. The ideal candidate will have a deep understanding of Amazon’s advertising ecosystem and a data-driven approach to decision-making. You will collaborate closely with various teams to identify product-specific strategies and ensure our campaigns are aligned with overall business objectives. This role requires a proactive individual who is comfortable analyzing performance data and making adjustments to campaigns in real-time. You will have the opportunity to experiment with various campaign types, target audiences, and creative approaches to continually improve our advertising effectiveness. If you are passionate about e-commerce, thrive in a fast-paced environment, and enjoy problem-solving, we would love to hear from you. Join Lago and be instrumental in elevating our Amazon presence and driving significant growth in our sales funnel.

Responsibilities

Develop, implement, and optimize Amazon PPC advertising strategies
Conduct keyword research and analysis to identify high-performing keywords for campaigns
Monitor and analyze campaign performance metrics, adjusting bids and budgets accordingly
Create and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
Prepare regular reports on campaign performance, market trends, and competitive analysis
Collaborate with the product and sales teams to align ad campaigns with inventory and marketing strategies
Stay updated on Amazon advertising trends and best practices, implementing new strategies as needed

Requirements

Proven experience in managing Amazon PPC campaigns with a focus on ROI
Strong understanding of Amazon advertising products and tools
Ability to analyze data and derive actionable insights from performance metrics
Familiarity with keyword research tools and techniques specific to e-commerce
Excellent communication skills, both written and verbal
Detail-oriented with strong organizational skills and the ability to handle multiple projects
Proficient in using Excel or Google Sheets for data analysis and reporting

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