Sr. Global Marketing Product Manager - Breast Cancer

Job Description

Veracyte is seeking a Sr. Global Marketing Product Manager for the Prosigna Breast Cancer Assay, a molecular diagnostic test designed to aid in treatment decisions for patients with breast cancer. The Sr. Global Marketing Product Manager will drive Prosigna and breast cancer product development and growth in the global market – from developing the strategic vision and multi-channel marketing plan to collaborating with field teams to enable execution and pull-through. The primary responsibility will be focused on product development, bringing products to market and ultimately driving growth.  

The ideal candidate will have experience with product development, including building product launch plans, gaining voice of customer feedback, product positioning, and product lifecycle management. 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. 

Execute marketing operations for all aspects of: 

• Be the voice of marketing, the business and the customer in development project team meetings 
• Write and review customer and technical requirements for product development projects 
• Lead content management & document control, including version control, approvals, and storage of all marketing content (internal & external)  
• Lead, strategize, and support the development of content for digital marketing activities, including the website and social media, in collaboration with the corporate team 
• Lead conference planning and execution in collaboration with the corporate team 
• Budget management 

Closely partner with sales and marketing leadership to: 

• Develop and ensure that breast cancer messaging, sales tools, and other collateral are continuously relevant and accurate 
• Create new marketing collateral and sales training, as needed. 
• Consistently keep a pulse on the latest market developments and proactively refine strategy, selling direction and tactics as necessary 
• Distill customer feedback into actionable and appropriate marketing-related solutions

Execute assigned aspects of the ongoing commercial initiatives to drive significant revenue growth;  

Conduct qualitative and quantitative voice of customer research, market assessment, competitive analysis, as necessary to support product development and product improvement; 

Coordinate with Finance, Lab Operations to build, refine forecasts; 

Develop and test concepts for new products and product improvements, as necessary; 

Build relationships with key physicians to build domain expertise and strategic insights. 

Who You Are: 

You are a highly motivated, results-driven individual with entrepreneurial drive and a track record of success in marketing. You have a deep sense of accountability and desire to own the product, from crafting the strategy to rolling up your sleeves and executing the tactics.  

Additional qualifications include: 

• Bachelor’s degree in science required, MBA preferred 
• 8+ years combined experience in marketing/sales preferred for Sr. Manager 
• Experience with IVD marketing, product development and IVD/IVDR processes and procedures 
• Experience leading directly or indirectly in a matrix organization 
• Excellent attention to detail required 
• Excellent presentation, written, verbal communication, and interpersonal skills 
• Excellent analytical and technical skills 
• Adaptability to changes and challenges 
• Tenacity and the drive to make an impact 
• Team player with demonstrated track record of collaboration with others 

Location: 

This role can be remote in the US.  Minimum of 25% travel is expected. Travel to the San Diego, San Francisco and European home offices along with US and EU customer visits and conference attendance is expected. 

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