Email Marketing Manager (Customer Retention Focus)

Job Description

We are seeking an experienced Email Marketing Manager (Customer Retention Focus) to lead our email marketing initiatives aimed at improving customer retention and engagement. The ideal candidate will possess a strong understanding of email marketing best practices, segmentation strategies, and customer journey mapping, all while focusing on creating targeted campaigns that resonate with our audience.

• Develop and oversee email marketing strategies focusing on customer retention and loyalty.
• Create, test, and optimize email campaigns to improve open rates, click-through rates, and conversions.
• Manage the entire email lifecycle from planning and execution to analysis and reporting.
• Segment audiences based on behavior, preferences, and past interactions to deliver tailored content.
• Collaborate with cross-functional teams including product, sales, and customer service to ensure alignment of messaging.
• Conduct A/B testing and performance tracking to refine and enhance email marketing efforts.
• Stay up-to-date with email marketing trends and industry best practices to drive innovation.

Requirements

• 3-5 years of proven experience in email marketing with a focus on customer retention.
• Hands-on experience with email marketing platforms (e.g., HubSpot, Mailchimp, Klaviyo).
• Strong analytical skills and experience with data interpretation to drive decision-making.
• Excellent understanding of customer journey mapping and segmentation strategies.
• Strong project management skills and ability to meet deadlines in a fast-paced environment.
• Exceptional written and verbal communication skills.
• Proactive, self-motivated, and able to work independently as well as collaboratively.
• Familiarity with A/B testing methodologies and experience with campaign performance analysis.

Benefits

• Employee Benefits
• Health and Wellness: Comprehensive HMO coverage for you and your dependents.
• Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
• Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
• Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.
• Government Benefits: Full support for required government benefits.
• And More: Exciting additional benefits that will be shared with you!
• Supplemental Pay Types
• 13th Month Salary: A festive bonus to celebrate the year’s hard work.
• Overtime Pay: Compensation for your extra effort and time.
• Night Differential: Additional pay for working late hours or shifts.
• Incentives: Performance-based incentives to reward your contributions and achievements