Email/SMS Marketing Manager

Job Description

Hi-Altitude Brands | Health & Wellness | Remote (Los Angeles County, CA Preferred)

About Hi-Altitude Brands

Hi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live healthier, more vibrant lives. We develop premium, science-backed formulations featuring clinically studied branded ingredients that set us apart from competitors. Our products are sold through our website, Amazon, and Walmart, reaching hundreds of thousands of customers nationwide.

We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards. If you thrive in environments where your work has a direct, measurable impact, you will fit right in.

Position Overview

Hi-Altitude Brands is seeking an Email Marketing/SMS Manager to execute lifecycle programs for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments. 

Ownership includes day-to-day execution of campaigns, automated flows, segmentation, and deployment across email and SMS. Hi-Altitude Brands has built a successful DTC business through disciplined performance marketing, and lifecycle is a primary revenue lever. The Email/SMS Marketing Manager turns lifecycle strategy into shipped programs that drive retention, subscription growth, and customer lifetime value. 

Precision is everything. This position demands obsessive attention to detail, rigorous procedural QA, and zero-defect execution. Every send reaches a large, engaged customer base where errors compound quickly across deliverability, revenue, and brand trust.

This position reports to the Director of Lifecycle.

Requirements

Campaign and Flow Execution

• Build, QA, and deploy email and SMS campaigns in Klaviyo against the lifecycle roadmap set by the Director of Lifecycle
• Build and maintain automated flows, including welcome, post-purchase, replenishment, win-back, browse abandonment, cart abandonment, and review request
• Manage send schedules and calendar coordination across promotional, lifecycle, and transactional sends
• Build dynamic content and personalization that adapts based on customer attributes
• Execute against subscription milestones in coordination with Recharge and Shopify Plus events
• Develop and optimize on-site lead capture and subscriber acquisition flows, including pop-ups, post-purchase opt-ins, and incentive structures that grow the email and SMS list while protecting deliverability

Segmentation and Targeting

• Build and maintain customer segments based on behavioral, transactional, and subscription attributes
• Apply segmentation logic to maximize relevance and minimize over-mailing
• Manage tag and customer property structures inside Klaviyo to support segmentation
• Partner with the Director of Lifecycle on cohort definitions and audience strategy

Deliverability, QA, and Hygiene

• Own inbox placement, sender reputation, and deliverability monitoring
• Maintain list hygiene, including bounce management, unsubscribe handling, and re-engagement protocols
• Own and maintain a documented pre-send QA checklist applied to every campaign and flow, including rendering tests, link checks, personalization validation, segmentation review, and audience size confirmation
• Ensure compliance with FTC, TCPA, CAN-SPAM, and SMS regulatory requirements

Platform Administration

• Serve as Klaviyo platform administrator, including user management, integration health, and platform-wide configuration
• Troubleshoot and resolve Klaviyo and integration issues raised by CX, ecommerce, and other teams
• Maintain technical documentation for flow architecture, segment logic, and integration mappings

Data Integrity, Testing, and Reporting

• Reconcile data across Klaviyo, Recharge, Shopify Plus, and Northbeam to ensure reporting accuracy
• Own the accuracy of all campaign and flow performance metrics surfaced to the Director of Lifecycle and the broader org
• Investigate and resolve discrepancies between platform-level data and overall reporting
• Execute A/B tests defined by the Director of Lifecycle (subject lines, send times, content, offers)

Cross-Functional Partnership

• Report to the Director of Lifecycle and execute against the lifecycle strategy and roadmap
• Partner with the Copy Director and copy team on copy briefs, revisions, and final approvals before sending
• Coordinate with the ecommerce team on subscription, promotional, and post-purchase touchpoints
• Coordinate with the CX team on customer communication that spans transactional and lifecycle messaging

What Success Looks Like

• Execution-driven; takes pride in shipping clean, on-time, error-free programs
• Compulsively detail-oriented; builds and follows documented QA processes because errors compound at scale
• Data-fluent; reads performance reports and surfaces optimization opportunities
• Data-rigorous; treats reporting accuracy and reconciliation as core craft, not afterthought
• Strong collaborator who can partner effectively with strategy, copy, and ecommerce functions
• Excels in a fast-paced, high-volume environment with the ability to pivot quickly, manage shifting priorities, and execute against an aggressive lifecycle marketing calendar
• Thrives in a remote-first environment with a lean leadership structure

Qualifications

• 3-5+ years executing email and SMS marketing programs at DTC consumer brands, ideally in health, wellness, beauty, or consumables
• Deep hands-on Klaviyo expertise, including advanced flow architecture, dynamic segmentation, deliverability optimization, A/B testing, and performance analytics
• Hands-on experience with Shopify Plus and Recharge in a subscription DTC context
• Proficient with HTML and CSS for email template customization and rendering troubleshooting
• Power user of Excel, Google Sheets, and AI platforms (ChatGPT, Claude, or comparable) for data analysis, reconciliation, and reporting
• Demonstrated procedural QA discipline (documented checklists, defined process, not just personal carefulness) with a track record of clean execution and zero major send errors at scale
• Hands-on experience reconciling data across email, subscription, ecommerce, and attribution platforms to deliver reporting that leadership can trust
• Solid understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR)
• Comfortable working independently against a roadmap while staying tightly aligned with a strategic leader
• Remote-first mindset with strong written communication

Preferred 

• Experience operating in a subscription DTC business model
• Located within driving distance of Los Angeles, CA

Compensation

Competitive salary range of 110,000-120,000 per year, plus bonus eligibility

Benefits

• Flexible time off + 9 annual company holidays
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation
• Matching Charitable Contributions up to $2,5000/year
• $1,200/annual Work from Home (WFH) stipend
• Employee Recognition and Rewards Program
• Pet insurance
• Employee Product Samples and Discounts
• Professional Development Fund
• Free Calm App Subscription
• Pet Insurance

Hi-Altitude Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all.