Director of Growth Marketing

Job Description

Yumwoof is looking for a highly analytical, hands-on Director of Growth Marketing to own the next stage of our growth.

We're looking for an experienced, strategic growth leader — someone with 8+ years of experience who can lead a full-funnel DTC strategy, own paid acquisition performance, and drive experimentation across landing pages, offers, funnels, and creative.

The right candidate is both strategic and execution-oriented — analytically sharp and creatively instinctive. You're as comfortable dissecting funnel data as you are identifying a winning hook, offer angle, or messaging shift. You have a genuine sense for what resonates with customers and stay ahead of where DTC creative is heading. You'll have real ownership and a seat at the table with leadership — your thinking will directly shape company-level growth decisions.

Requirements

Responsibilities

• Own Growth Strategy & Experimentation Develop and lead Yumwoof's paid acquisition across paid media, landing pages, funnels, offer testing, bundles, merchandising, and customer journeys. You'll own the growth roadmap and be accountable for CAC, MER, scaling Meta Ads and paid media spend, conversion rate, and revenue growth outcomes.
• Oversee Paid Acquisition & Agencies Manage paid acquisition agencies and ensure campaigns, creative testing, and media buying strategies are continuously improving and aligned with business goals. Challenge agencies to deliver stronger performance, faster testing velocity, and real accountability.
• Drive Creative Strategy. Partner with internal creative and content teams to develop high-performing ad concepts, develop new creative angles, identify what's resonating, and push toward stronger creative output.
• Ideate & Drive Growth Experiments Continuously generate new ideas and hypotheses to improve growth performance — including landing page concepts, messaging angles, hooks, offer structures, bundles, funnel improvements, conversion flow changes, and merchandising strategies.
• Landing Pages & Funnel Architecture Work closely with design and development teams to improve PDPs, landing pages, checkout flows, subscription flows, upsells, and overall conversion experience.
• Analyze Data & Identify Opportunities Deeply analyze customer behavior, creative performance, conversion rates across an end-to-end funnel, CAC, MER, LTV, retention, and attribution to uncover opportunities, unblock bottlenecks, and lead growth strategy.

Required Experience & Skills

• 8+ years of experience in growth marketing, performance marketing, DTC e-commerce growth roles
• Deep understanding of Meta and modern DTC acquisition strategy
• Strong experience with landing pages, funnels, CRO, and experimentation
• Highly analytical and data-driven — you turn data into hypotheses, not just reports
• Experience managing agencies and cross-functional growth initiatives
• Strong understanding of CAC, LTV, MER, attribution, and funnel metrics
• Comfortable operating in a fast-moving, high-growth environment with ambiguity
• Experience in subscription, wellness, pet, food, or premium consumer brands is a plus

Benefits

Why Join Us

At Yumwoof, we're redefining pet wellness through science-backed, anti-inflammatory recipes made with real ingredients. As Director of Growth Marketing, you'll play a critical role in scaling a fast-growing premium brand while shaping how modern pet parents discover, experience, and engage with Yumwoof.

Drive Real Growth Your ideas, experiments, and strategic thinking will directly influence the trajectory of the business. This isn't a role where your work gets filtered through layers — you'll see the impact.

Build Systems That Scale Help create the growth engine behind a premium DTC brand by improving acquisition, conversion, retention, and customer experience across the full funnel. Build the foundation that a larger growth team will eventually run on.

Join a Mission-Driven Team Work alongside a passionate, ambitious team focused on building healthier products for dogs while creating a category-defining consumer brand.