Copywriter

Job Description

Copywriter (DTC / Brand Voice & Performance Focus)

Job Type: Remote, Full-Time (PST/EST Hours)

About the Role

We’re partnering with a fast-growing direct-to-consumer (DTC) brand looking for a highly skilled Copywriter who can truly own and embody a brand’s voice across every touchpoint.

This role goes beyond writing—you’ll translate brand identity into compelling, conversion-driven messaging that connects emotionally and drives measurable results. You’ll play a key role in shaping how the brand communicates across campaigns, channels, and customer journeys.

What You’ll Do

• Own and execute brand-aligned copy across email, landing pages, ads, product pages, and social media
• Deeply understand the brand’s tone, voice, and customer psychology
• Write high-converting, performance-driven copy for paid media and lifecycle campaigns
• Collaborate with creative, marketing, and growth teams to align messaging with campaign goals
• Adapt messaging across different audiences, formats, and funnel stages
• Contribute to A/B testing (hooks, headlines, CTAs, angles) to improve performance
• Ensure consistency in brand voice across all outputs

Requirements

• 2+ years experience as a Copywriter within DTC or eCommerce brands
• Exceptional English writing skills (native or near-native fluency)
• Strong understanding of brand voice, tone, and storytelling
• Experience writing for performance marketing (ads, email, landing pages)
• Ability to balance creativity with conversion-focused thinking
• Comfortable in a fast-paced, high-output environment
• Strong attention to detail with the ability to take feedback and iterate quickly

Nice to Have

• Experience in lifestyle, wellness, or apparel brands
• Familiarity with UGC-style ad scripting and hook creation
• Experience with lifecycle marketing and platforms like Klaviyo
• Exposure to global or South African English-speaking audiences

Who You Are

• You understand brand nuance, tone, and emotional connection
• You can seamlessly switch between storytelling and direct-response copy
• You’re proactive and bring ideas—not just execution
• You can quickly learn and replicate a brand voice at a high level

Hiring Process

Shortlisted candidates will complete a brief copy assessment to evaluate:

• Brand voice alignment
• Writing clarity and quality
• Ability to produce conversion-focused copy