Creative Strategist, Performance Marketing

Job Description

About Us

Hyprwork is a fast-growing operator of direct-to-consumer brands in health and wellness. Our flagship brand, Rejuvacare, has scaled 12x in a single year to nearly 150 people across 15+ countries. We reach millions of customers through a paid media engine that operates at significant scale across Meta, Native (Taboola, Outbrain, MGID, Revcontent), Google (Search, Shopping, PMax, YouTube, Demand Gen), and TikTok. Native advertising is the backbone of the revenue model, and everything we produce is measured against real revenue outcomes.

Creative is not a support function here. It is the engine that drives customer acquisition. The paid media team is structured in channel pods, each with dedicated media buyers, copywriters, and creative resources. The Creative Strategist is the person who sets the strategic direction that all of those resources execute against.

The Role

This is a hands-on creative strategy role at the center of a high-volume, direct-response advertising operation. You will not just make ads. You will define the strategic framework that determines which ads get made, why they get made, and how they get tested, iterated, and scaled.

Hyprwork runs a creative engine that fuels significant daily ad spend across Meta, Native (Taboola, Outbrain, MGID, Revcontent), Google, YouTube, and TikTok. Native advertising drives a substantial share of total revenue through advertorials, presell pages, and direct-response funnels. The Creative Strategist owns the strategy layer of that engine: defining the angles, hooks, and ad structures that drive performance across every channel, diagnosing creative fatigue and competitive shifts, designing testing frameworks that move from hypothesis to winner systematically, and translating performance data into the next round of creative decisions.

You will work across the full creative lifecycle and across channels with very different creative requirements. Meta and TikTok demand high-velocity short-form video and UGC. Native demands long-form advertorial storytelling, editorial hooks, and presell page architecture. YouTube requires different pacing and proof structures. The Creative Strategist understands these differences and builds channel-appropriate creative strategies, not one-size-fits-all approaches.

This role sits within the Marketing function and works cross-functionally with media buyers across each channel pod, copywriters, video editors, and the creative operations team. You do not manage people directly, but you set the creative direction that everyone else executes against. The quality of what you brief, the clarity of your feedback, and the speed of your strategic decisions directly determine whether the creative team wins or wastes cycles.

What You Will Own

Creative Strategy and Angle Development

Owning the creative strategy for assigned product funnels across all paid channels, ensuring every asset is built for direct-response performance, not brand awareness. Defining the angles, hooks, and ad structures that drive acquisition: blending emotional storytelling with persuasive copy, visual psychology, and platform-native formats. On Meta and TikTok, that means high-velocity video hooks, UGC frameworks, and pattern interrupts. On Native (Taboola, Outbrain, MGID, Revcontent), that means advertorial angles, editorial hooks, presell page narratives, and offer-testing strategies that move cold traffic through a trust-building funnel before the sale. On YouTube, that means longer-form proof structures and pacing adapted to the platform. Conducting deep research into customer pain points, competitor creative, market trends, and Voice of Customer data to develop fresh creative angles before the existing ones fatigue. Building and maintaining an angle library that documents winning themes, hooks, mechanisms, and messaging frameworks the entire creative team can draw from.

Creative Testing and Iteration

Designing and executing structured A/B testing plans for creative variables: hooks, angles, copy, formats, visual treatments, CTAs, and storytelling structures. Moving from hypothesis to test to learning to iteration at speed. Maintaining a clear testing roadmap that balances exploration (new angles, untested formats) with exploitation (iterating proven winners). Documenting test results, learnings, and creative insights so the team builds institutional knowledge, not just individual intuition.

Performance Analysis and Creative Diagnostics

Continuously analyzing creative KPIs including ROAS, CTR, Hook Rate, Thumbstop Rate, View Rate, CPA, and conversion metrics to identify winners, diagnose underperformers, and guide the next round of creative decisions. On Native, this extends to advertorial engagement metrics, presell page conversion rates, and the relationship between editorial hook quality and downstream offer acceptance. Running regular creative diagnostics to manage ad variety, freshness, and fatigue across the portfolio and across channels. Translating data into strategic direction: not just reporting that an ad is fatiguing, but explaining why, proposing the angle shift, and briefing the replacement. Partnering with media buyers across each channel pod and the growth team to align creative strategy with funnel performance, scaling priorities, and budget allocation.

Briefing, Feedback, and Creative Quality

Writing clear, actionable creative briefs that give copywriters and video editors everything they need to execute without ambiguity: the angle, the audience, the emotional trigger, the proof structure, the format, and the performance context. Reviewing and providing sharp feedback on creative output from copywriters, video editors, and UGC creators, ensuring alignment with the strategic direction and direct-response objectives. Maintaining brand tone consistency across all creative output while pushing the boundaries of what works in paid placements.

Platform Intelligence and Trend Leverage

Staying ahead of platform trends, algorithm shifts, format innovations, and competitor creative strategies across Meta, TikTok, YouTube, Google, and the Native ecosystem (Taboola, Outbrain, MGID, Revcontent). On Native specifically, this means understanding editorial placement dynamics, compliance requirements, advertorial format evolution, and how different networks favor different creative approaches. Identifying and acting on emerging creative opportunities: new UGC formats, platform-specific storytelling structures, trend-jacking angles, and format innovations that give Hyprwork a competitive edge. Adapting creative strategy to platform-specific mechanics: what works as a TikTok hook does not work as a Native advertorial lead, and the Creative Strategist knows why and adjusts accordingly.

Requirements

What We Are Looking For

Direct Response Creative Depth

4+ years of experience in creative strategy, performance marketing, or direct-response advertising within DTC, ecommerce, or high-volume paid media environments. A proven track record of crafting and iterating on high-converting video ads, UGC content, advertorials, and direct-response creative across Meta, TikTok, YouTube, and ideally Native platforms (Taboola, Outbrain, MGID, Revcontent). Native advertising is a significant revenue driver at Hyprwork, so experience with advertorial strategy, presell page architecture, and editorial-style direct-response funnels is a strong advantage. Deep understanding of sales psychology, persuasive copywriting principles, and buyer persona frameworks. You can explain why an ad worked (the mechanism, the hook structure, the emotional trigger, the proof architecture) not just that it worked. Experience with creative diagnostics tools and methodologies for managing ad freshness, variety, and fatigue across large creative portfolios.

Data-Driven Strategic Thinking

Confident reading and interpreting creative KPIs: ROAS, CTR, CPA, Hook Rate, Thumbstop Rate, View Rate, and conversion metrics. You extract insights from data and translate them into specific creative decisions, not just observations. Experience designing and managing A/B testing frameworks for creative variables. You know the difference between testing a hook and testing an angle, and you structure tests to produce clean learnings. Comfortable working with performance dashboards, analytics tools, and creative reporting systems.

Creative Operations and Collaboration

Strong briefing skills: you can write a creative brief that a copywriter, video editor, or UGC creator can execute without a follow-up meeting. Sharp feedback instincts: you can look at a piece of creative and articulate specifically what is working, what is not, and what to change, in terms the creator can act on immediately. Experience working cross-functionally with media buyers, growth teams, copywriters, and video editors in a fast-paced, high-output environment. Comfortable managing multiple concurrent creative workstreams across different products, funnels, and platforms.

Mindset

You are obsessed with what converts, not what looks good or sounds clever. You treat every piece of creative as a hypothesis, not a finished product. You move fast and iterate faster. You are comfortable making strategic calls with imperfect data and adjusting course when the numbers come in. You stay current with platform trends, competitor creative, and consumer behavior shifts because you find it genuinely interesting, not because someone told you to. You are organized and structured in how you plan creative work, but flexible enough to reprioritize when performance data demands it.

Nice to Have

Hands-on experience with AdBattery or similar creative management and diagnostics tools. Direct experience with Native advertising platforms (Taboola, Outbrain, MGID, Revcontent), including advertorial strategy and compliance. Experience in health and wellness, supplements, or physical product verticals. Familiarity with direct-response copywriting frameworks such as AIDA, PAS, Problem-Solution-Mechanism, and advertorial structures. Familiarity with attribution tools such as Hyros, Triple Whale, or GA4. Experience building or contributing to a creative playbook or angle library for a scaling DTC brand. Background working with AI tools for creative research, ideation, or iteration.

Benefits

What We Offer

A fully remote position with real ownership over the creative strategy that drives customer acquisition at a high-growth DTC company. You will work at the intersection of data and creativity, with the budget and volume to see the impact of your strategic decisions quickly and clearly. Competitive compensation, exposure across a growing portfolio of DTC brands, a data-driven team that shares results openly, and a culture that values speed, intellectual honesty, and continuous improvement. As the brands scale, so does this role.