Brand & Integrated Marketing Manager

Job Description

Location: Remote in U.S

Reports to: VP Brand/CEO

Role type: Full-time employee

Nice to meet you! 

Pepper is an innovative, fast-growing DTC intimate apparel brand designed to celebrate small-chested women. Our iconic solution-driven undergarments, swimwear, clothing are thoughtfully designed to make every moment and outfit a confident and authentic expression of your best self. Pepper has been obsessed with uncompromising fit for small chests since our 470% funded Kickstarter launch 2017, and has since grown into a global community of millions of women united by a mission of inspiring women to feel perfectly enough as they are. We’re reshaping the conversation around fit, style, and confidence for small-chested bodies everywhere.

What we’re proud of:

• Remote-first, flexible, and human: We’re a fully remote-first team that values ownership, balance, and trust. Pepper is built for people who want to do their best work from wherever they thrive. Without sacrificing connection, collaboration, or career growth.
• Women-founded & Self-funded: As a women-owned company that never took traditional VC funding, we’ve scaled to eight-figure revenue through focus, profitability, and scrappiness. People come here to help rewrite what success looks like in DTC, and to build alongside a team that loves breaking the “rules” of how startups should grow.
• Mission-driven with real impact. Everything we do is rooted in empowering small-chested people to feel confident and celebrated. Our mission shapes our products, our culture, and our decisions, from inclusive design to responsible manufacturing and community giving. Joining Pepper means using your work to make the world a little more comfortable, confident, and kind.

This is where you come in.

Pepper is looking for an ambitious, creative and organized Brand & Integrated Marketing Manager to drive, amplify and express Pepper’s brand voice and positioning consistently, creatively and profitably across evergreen 360 campaigns, content, and product launches. You’ll help grow Pepper’s community and establish Pepper as a beloved, culturally relevant, and inspiring global brand in a way that’s unequivocally Pepper: Confident, Warm, Clever. 

The Brand & Integrated Marketing Manager will impact Brand Awareness, Content Performance and Customer Demand Creation across channels through developing share-worthy and powerful content, activations, partnerships, and launches.  This role will have a huge role in shaping how Pepper shows up in the world, with the opportunity to positively impact millions of women and how they show up in the world. 

Responsibilities

1. Integrated Campaign Strategy & Execution

• Manage the end-to-end planning and execution of integrated campaigns and GTM across all channels (ads, email, site, social etc) to ensure seamless coordination from clear creative briefs to seamless final execution
• Define, build, and drive the annual integrated marketing calendar that meets sales plans and brand goals
• Partner closely with Project Management to set GTM processes and timelines and ensure on-time and successful execution
• Support on the ground as needed for content creation, campaign shoots and experiential activations

2. Brand Growth, Storytelling & Cultural Relevance

• Ideate and initiate community-first campaigns, storytelling, partnerships, collaborations and activations to increase engagement and awareness
• Translate brand vision into actionable strategies that drive increased awareness, organic reach, and brand affinity
• Collaborate closely with Social to develop high quality UGC to fuel integrated marketing calendar plan and ad creative
• Collaborate with PR and paid influencer marketing efforts to drive coverage of key launches 

3. Performance, Insights & Optimization

• Measure and track campaign results and brand marketing KPIs, owning campaign and launch recaps and recommendations to optimize
• Deliver customer insights through data, research, interviews, and surveys to inform strategies
• Own campaign and launch recaps, delivering insights and recommendations to optimize future performance
• Translate performance data into actionable strategy across channels

4. Cross-Functional Leadership & Marketing Operations

• Develop and maintain key marketing tools, including quarterly strategy decks, campaign timelines, marketing calendars, and seasonal product priorities
• Collaborate with cross-functional teams across digital, marketing, merchandising, CX, planning to support evolving business priorities and goals
• Leads cross-functional alignment across digital, social, CX, merchandising, and planning teams to deliver integrated campaigns

Requirements

• Passionate about Pepper’s mission to redefine body standards and lives Pepper’s brand and ethos
• 4+ years of brand marketing or integrated marketing experience at a beloved, social-first, ecommerce consumer brand 
• Proven experience driving campaigns that are emotionally resonant and commercially successful
• A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions
• Highly curious, proactive,  and creative, and can quickly adapt relevant cultural trends and conversations into powerful brand moments 
• Strong organizational, communication, collaboration and project management skills
• Creative visual and verbal storyteller who can capture the heart of a brand
• Thrives in fast-paced startup environments with the ability to manage multiple priorities, complex timelines and multiple stakeholder perspectives 
• Comfortable with challenging the status quo and proposing wild ideas *that might just work*

Pepper values.

• Curiosity : We’re relentless in our quest to understand the community we serve. We’re challengers who ask questions, pursue perspectives, and set the new standard.
• Resilience : We embrace the ups and the downs, learn from our mistakes, and courageously persevere to achieve our goals.
• Community : We champion each other the same way we champion our customers. We do big things together and are passionate about what we do, and how we do it.

Benefits

• Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
• Company matched 401K plan up to 3%
• Generous paid time off program including flexible PTO days, federal holidays, and sick days
• Flexible remote workplace
• Paid parental leave for qualifying employees
• Monthly wellness stipend 
• Annual company-wide offsite 
• Have a huge role in the growth of a company with a meaningful mission

Diversity

Pepper is an equal opportunity employer and makes employment decisions on the basis of merit. Pepper's policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pepper will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.

What Personal Information We Collect

Professional, employment-related, or schooling information. Current or past job history, performance evaluations, and educational background, including grades and transcripts.

How We Use Your Information

For professional, internal analysis, or employment-related purposes, including job applications.

The expected salary for this role is $80,000-$105,000, though the final offer will reflect several factors such as your experience, skills, and the role’s location and may be outside of this number. Candidates should expect offers that reflect their individual qualifications, experience, and location. The salary provided is directional and actual compensation may vary. At Pepper, we know that compensation is just one part of the package. That’s why we offer a robust total rewards package, including health and wellness benefits, remote work stipends, a generous flexible paid time off policy, product discounts, and more, that are designed to support your journey both inside and outside of work.