Expansion Marketing Manager

Job Description

Location: Remote in Europe. If you’re based in Estonia, you’re welcome to work from our offices in Tallinn or Tartu.

🚀About Xolo:

At Xolo, we believe solopreneurs deserve better. We've spent the last decade simplifying entrepreneurship - removing bureaucracy, automating admin, and enabling thousands of people across the globe to build and run their businesses on their own terms.

Our pioneering products are designed for freelancers, consultants, and microentrepreneurs who want to focus on their craft - not the paperwork. With more than 100 team members globally, we're building the best possible version of solopreneurship.

💡About the role:

We’re looking for an Expansion Marketing Manager to own growth for our expansion markets, namely Italy and the Netherlands.
This is a very hands-on, entrepreneurial growth role that requires building Xolo's growth motions in new markets from scratch. You’ll take a full-funnel view of performance and product adoption, and drive a structured growth and experimentation process. You’ll work closely with Product, Performance Marketing, Customer Success, and Operations to improve the offering, sharpen our ICP, and help craft our go-to-market strategy.

✍️ As an Expansion Marketing Manager at Xolo, you will:

• Own our expansion growth plan across the funnel: awareness, acquisition, activation, conversion, retention, referral.
• Identify bottlenecks and opportunities across channels and journeys (web, onboarding, product experience).
• Lead a continuous experimentation cycle from conducting research to formulating hypotheses to prioritising the experimentation backlog.
• Partner with the product and growth teams to run tests across messaging, landing pages and onboarding flows.
• Own ICP and segmentation: who we serve best, why they choose us, and what drives conversion and retention.
• Play an important role in crafting and executing Xolo’s go-to-market strategy: positioning, packaging, launch planning and adoption strategy.
• Explore partnerships and co-marketing opportunities when they support the growth plan.

Requirements

• 3+ years of experience in growth marketing in SaaS, fintech, or a similar product-led environment.
• Hands-on experience with freelance/self-employment ecosystem (pain points, mental models, common objections). Experience working with the Italian and Dutch markets is a plus.
• A strong growth toolkit: research, hypothesis-driven thinking, prioritization frameworks, experimentation, and learning loops.
• Comfort owning metrics and making decisions based on data (conversion, activation, CAC/payback, retention, cohort behavior).
• Experience collaborating cross-functionally with Product, Growth, and Customer Success teams to improve the funnel, not just run one-off campaigns.
• Fluency in English.

💭Why work at Xolo?

• A team of Mavericks: We aspire to challenge the norm by encouraging bold thinking and embracing the unconventional. As a member of our team, you’ll have the freedom to take risks, explore new ideas, and challenge the status quo.
• We run like Clockwork: While we champion innovation, we also believe in operational excellence. Our processes are designed to be smart, efficient, and finely tuned.
• Our Big-hearted nature: You’ll work alongside mission-driven individuals who not only bring brilliance to the table but also lead with empathy. We believe that great work is built on strong relationships, and we’re always ready to help, listen, and grow together.
• At Xolo, autonomy isn’t a perk—it’s a given: We trust you to decide when and where you work. We value your autonomy and offer the flexibility to shape your workday in a way that suits your lifestyle. 

📝 Xolo interview process:

Our interview process is designed to ensure a great fit for both you and the company. It typically includes a screening call, an interview with the hiring manager, a take-home task, and a final interview with the team. 

Sounds like your cup of tea? We would love to hear from you! Please submit your CV and application details in English.