Social Media Manager

Job Description

About the Role:

Our client s seeking a passionate and creative Social Media Manager to lead our organic social media strategy. This role offers an exciting opportunity to engage with our vibrant community and craft a compelling online presence across YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Responsibilities:

Content Publishing & Scheduling:

• Post videos and photos created by the internal team across all social media channels.
• Adhere to best-practice posting schedules, optimizing timing, format, and frequency for each platform.
• Manage the content calendar to ensure consistent and timely output.

Community Management:

• Respond to every comment and direct message across all platforms promptly.
• Provide immediate responses (within the first hour) to all comments after posts go live.
• Maintain a tone that is sharp, witty, and fun, yet knowledgeable when necessary.

Copywriting:

• Write engaging captions and copy tailored to each platform, ensuring alignment with client's brand voice.
• Adapt writing style to enhance audience engagement and maintain consistency.

What Makes You a Perfect Fit:

• Creative mindset with a good sense of humor and a fun personality.
• Excellent communication skills, both written and verbal.
• Highly organized, detail-oriented, and able to manage time effectively in a fast-paced environment.
• Self-motivated and proactive in seeking out engagement opportunities.

Required Experience & Skills:

• Proven experience as a Social Media Manager or in a similar role, with a focus on organic social media strategies.
• Demonstrated experience managing multiple social media platforms (YouTube, Instagram, Facebook, TikTok, LinkedIn).
• Strong copywriting skills with the ability to create compelling, on-brand content.
• Expertise in social media strategy, audience engagement, and community management.
• Familiarity with social media tools and analytic platforms.

Key Metrics for Success (KPIs):

• Consistent and timely content publishing
• Audience engagement across platforms (comments, messages, interactions)
• Responsiveness, including timely replies to comments and messages
• Overall growth and activity across social media channels

What Does a Typical Day Look Like?

• Publish and schedule content across all platforms.
• Monitor posts and respond to comments and direct messages promptly.
• Engage with the audience, especially within the first hour after posts go live.
• Write and refine captions aligned with brand voice.
• Manage and update the content calendar to ensure consistency.

Interview Process:

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Portfolio/Practical Task (e.g., draft a 1-week content calendar with example posts)
• Client Interview with Marketing Leadership
• Offer & Background Verification