Brand Designer

Job Description

About Panorama:

Panorama Education is a technology company building the leading platform for student insight and action in K-12. We help modern school systems understand what students need and take effective action. By bringing together academics, attendance, behavior, and engagement data with AI, we give educators the full picture of every student and the intelligence to decide what to do next. As a mission-driven company supporting 15 million students in 2,000 districts nationwide, the work we do has a direct line to student outcomes every day. Join us and help shape what education looks like for the next generation.

About the Role

As a Brand Designer at Panorama Education, you will play a pivotal role in elevating our brand identity and visual storytelling as a leading partner to K-12 school districts. Working across the Marketing team, you will craft compelling designs that connect with district leaders and educators and elevate our market presence. Your work and creative expertise will help shape Panorama’s brand perception, ensuring consistency and innovation across various digital, print, and live experiences. 

In this role, you will translate brand strategy into visual systems and campaign creative that bring our brand to life. You’ll contribute to high-visibility initiatives—from research reports to events and executive presentations—helping ensure every touchpoint feels cohesive and intentional. You’ll balance strong creative instincts with an understanding of audience, message, and business goals.

Requirements

• Concept, design, and deliver high-impact creative for marketing campaigns across multiple digital and print channels 
• Own end-to-end production for creative deliverables, such as presentations (including thought leadership/event decks, executive-level, customer meetings, and Tier 1 events), gated content, research reports, social media, paid media, print collateral, event visuals, promotional materials, and other campaign assets.
• Contribute motion design and light animation to campaigns, launches, or key brand moments that deepen storytelling and audience engagement
• Maintain and refine Panorama’s visual brand guidelines to ensure consistency across all touchpoints and enabling teams across the company to apply them effectively
• Manage and proactively take ownership of multiple design projects from concept to execution in a fast-paced environment, meeting deadlines and maintaining high-quality standards
• Collaborate closely with Brand, Demand Generation, and Product Marketing to deliver cohesive design solutions that communicate the value of our brand and products simply and effectively
• Use data-driven insights to iterate on design performance, particularly for social and display assets, optimizing for engagement and effectiveness
• Stay updated on industry trends and proactively suggest new ideas and best practices to create design efficiencies and keep Panorama’s visual brand fresh and relevant
• Experiment with emerging creative tools like AI to push how our brand shows up across mediums, scale creative output, and build brand systems that support consistency across the organization

What We're Looking For: 

• 3+ years of experience in design roles, ideally in B2B SaaS marketing or in agency environments 
• A portfolio of previous work that showcases your ability to design cohesive, compelling creative campaigns across channels. Please share a link to your portfolio in the application.
• Excellent visual design skills demonstrating capabilities in presentation design, performance creative, social, motion, and print. 
• Bonus points if you have web design experience  
• Ability to generate original ideas and translate them into effective creative that meets marketing and business objectives  
• Ability to present and articulate design concepts and solutions effectively to internal stakeholders, and to incorporate constructive feedback
• Ability to work independently while managing multiple projects/requests across multiple stakeholders simultaneously
• Excellent project management skills 
• Experience using performance data and insights to inform creative decisions
• Highly proficient in tools like Adobe Creative Suite, Figma, and Google Suite
• Experience with marketing tools such as HubSpot
• Familiar with and actively using AI tools to enhance design efficiency, productivity, and collaboration

Benefits

Base Salary: The base salary range for this position is $75,600 - $100,800 USD // Annually

Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits.

US Only: 

• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage. 
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop