Head of Growth

Job Description

Releaf is the UK's leading medical cannabis clinic. With over 170 staff, we connect patients with specialist clinicians, streamline access to prescribe and deliver treatments, and support thousands of people across the UK whose conditions have not been adequately managed through conventional medicine.

We are on a mission to rethink healthcare making specialist medical care more accessible, more human, and more effective. We are a team of passionate, purpose-driven people who believe that patients deserve better, and we are growing fast.

This is an exciting moment to join Releaf. We have strong product-market fit, a growing patient base, and ambitious international plans for the next phase of our growth. We are now looking for a commercially astute, data-driven Head of Growth to help us increase revenue from the current dashboard and existing user base and owning the user dashboard.

The role

The Head of Growth is a pivotal senior leadership role at Releaf. You will own the user dashboard that our patients use to login and order medication, end-to-end growth strategy from channel performance through to conversion, retention, and lifetime value. Working directly with the CEO and Founder initially and cross-functional leadership team, you will define and execute the roadmap that takes Releaf to its next stage of scale from analytics to a/b testing to getting the UX/UI designed and following each through with the devs etc.

This role requires someone who combines strategic conversion thinking with hands-on execution. You will bring creative ambition, analytical rigour and a genuine understanding of what it means to grow a healthcare business.

About you

We are looking for someone with a proven track record of driving significant, measurable growth in a digital-first, fintech or healthtech business ideally at a scale-up or high-growth company. You’ll have strong analytical skills and be comfortable with data, attribution models, cohort analysis, and building business cases from first principles. This role is hands-on, we’re looking for someone who has personally designed, built, and analysed A/B tests, not just managed a team that did and use Google Analytics to find pages with high traffic/drop off on the customer dashboard. You’ll be a strong leader and have a genuine passion for our mission, an excellent communicator and someone with a strong command of digital analytics. 

KEY RESPONSIBILITIES

Growth Strategy & Planning

• Define and own Releaf's growth strategy, setting ambitious but achievable targets across patient activation, retention, and revenue.
• Build and maintain a structured growth roadmap, balancing quick wins with longer-term strategy. 
• Identify and evaluate new market opportunities, patient segments, referral channels, and partnership models and a/b test.

Conversion & Funnel Optimisation

• Take ownership of the full patient funnel from login to consultation booked, prescription issued, and ongoing treatment. 
• Optimising and taking ownership of our patient dashboard, optimising and tracking every part.  
• Lead a rigorous programme of A/B and multivariate testing across landing pages, onboarding flows, and communications
• Work closely with the Clinical teams to remove friction points and improve the patient experience at every stage
• Work with Designers on UX/UI experiments and then developers to have it developed you will have direct access to CTO.

Retention & Lifetime Value

• Develop and execute a retention strategy that maximises patient lifetime value and reduces churn
• Identify and act on early indicators of patient drop-off, building proactive intervention programmes
  

Leadership & Cross-Functional Collaboration

• Lead, develop, and grow the growth team as Releaf scales building capability across performance marketing, CRM, and analytics
• Work closely with the Clinical, Marketing, People and Finance teams to align growth activity with business priorities
• Champion a culture of experimentation, continuous improvement, and data-led decision making across the business
• Ensure all growth activity is compliant with relevant healthcare regulatory requirements (don’t worry, you can just Slack our head of legal).

Why Releaf? 

At Releaf, our people are the reason we've grown so quickly, and we don't take that lightly. 

We've built a benefits package that reflects how much we value the team behind our mission: life insurance, private health cover, an Employee Assistance Programme, structured career progression, and enhanced holiday. We're a remote-first business, which means you get genuine flexibility and autonomy balanced with regular in-person time to connect with your colleagues. You'll need to be based in the UK, but wherever you work from, you'll be joining a team that's purposeful, fast-moving, and genuinely cares about the people in it.