Email Marketing Specialist (Klaviyo)

Job Description

We're looking for a hands-on Email Marketing Specialist to own day-to-day retention execution in Klaviyo for a premium DTC accessories brand. Internal strategy and creative direction will be provided by the team. Your job is to turn those briefs into polished, on-brand emails and a retention system that drives repeat purchase.

This is an execution role, not a strategy role. You will draft copy, build designs in Klaviyo, implement and optimize lifecycle flows, execute campaigns, manage segmentation, maintain deliverability health, and run a consistent testing and reporting rhythm every single week. If you are a hands-on Klaviyo operator who can work within a brand voice that is warm, editorial, and premium without being stiff, this role is a strong fit.

Why You'll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you're most productive
• Direct ownership over email and retention execution for a design-led DTC brand
• Clear briefs, defined feedback loops, and a founder who is actively involved in brand direction

What You'll Work On

Email Campaign Execution

• Draft email copy and assemble email designs in Klaviyo based on internal briefs
• Build and schedule weekly campaigns aligned to the promotional calendar
• Set up segmentation, exclusions, and send logic including recent purchasers, VIP, and lapsed windows
• QA every send including links, personalization, dynamic blocks, mobile rendering, UTMs, and deliverability checks
• Maintain a clean rolling campaign calendar covering four to six weeks at a time

Lifecycle Flow Ownership

• Audit, build, and continuously optimize core flows including welcome series, browse abandon, cart and checkout abandon, post-purchase education and cross-sell, review request, winback, VIP, and back-in-stock or price drop flows where applicable
• Maintain clear flow architecture and naming conventions
• Run A/B tests on timing, subject lines, content blocks, and offer logic
• Ensure flows reflect promotional guardrails and stay consistent with brand tone

Segmentation and Retention Logic

• Maintain key segments including new subscribers, first-time buyers, repeat buyers, VIP, lapsed windows, and category interest
• Own suppression logic and exclusions to avoid over-emailing and protect customer experience
• Support personalization and dynamic content logic across Klaviyo

Deliverability and List Health

• Monitor deliverability and list health including bounce rates, spam complaints, and open and click trends
• Maintain list hygiene, suppression, and sunsetting programs
• Recommend cadence adjustments to protect long-term deliverability

Reporting and Optimization

• Deliver a weekly one-page report covering campaign results, flow results, key learnings, and next actions
• Provide a monthly retention review covering flow contribution, segment performance, and a testing roadmap
• Maintain a testing log documenting what was tested, results, and decisions made

What You Bring

• 3 to 5+ years of email and lifecycle marketing experience in ecommerce or DTC
• Strong Klaviyo mastery including flows, segmentation, dynamic content, reporting, and template builds
• Ability to draft clean, on-brand email copy and build polished email layouts directly in Klaviyo
• High QA discipline and operational rigor: you catch errors before they send, not after
• Comfortable interpreting performance data and proposing clear next actions
• Clear, reliable communicator who can execute within a fast weekly cadence
• Sensitivity to premium and luxury-adjacent brand tone and aesthetics

Nice to Have

• SMS experience in Klaviyo SMS, Attentive, or Postscript
• Basic HTML familiarity for email module edits
• Experience building retention calendars around promotional guardrails
• Background in fashion, accessories, or lifestyle DTC brands

How to Apply

Please include:

1. Your updated resume
2. A short Loom video (1 to 2 minutes) walking through a Klaviyo flow or campaign you built, what the brief was, and what the result looked like in terms of performance

Only candidates who submit a Loom video will be moved to the next step of the hiring process.

If you are a precise, reliable Klaviyo operator who can bring brand briefs to life in the inbox and keep a retention system running cleanly week after week, this role gives you the ownership and the creative context to do your best work for a brand that takes quality seriously.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

1. Initial Application - Submit your application and complete our prequalifying questions
2. Video Introduction - Record an video introduction to showcase your communication skills and work experience
3. Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
4. Recruitment Interview - Initial screening with our talent team
5. Executive Interview - Meet with senior leadership to discuss role alignment
6. Client Interview - Final interview with the client team you'd be supporting
7. Background & Reference Check - Professional reference verification
8. Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.