Mobile Analytics Lead (Product & Growth)

Job Description

We are looking for a Lead Mobile Analytics professional to drive the strategy, architecture, and execution of analytics across our mobile ecosystem. In this role, you will partner closely with Product, Growth, Marketing, Engineering, and Data teams to unlock insights that shape product strategy and accelerate user and revenue growth.

You will lead the development of a world-class mobile analytics framework, enabling deep understanding of user behavior, experimentation at scale, and predictive insights such as pLTV (predictive Lifetime Value). Your work will directly influence product roadmap decisions, acquisition strategy, monetization models, and long-term user engagement.

This role requires a combination of product thinking, statistical rigor, technical depth, and leadership to build scalable analytics solutions and mentor a high-performing analytics team.

What You Will Do

Drive Mobile Analytics Strategy

• Own the mobile analytics vision and roadmap, ensuring alignment with product growth and business objectives.
• Design scalable measurement frameworks for mobile acquisition, activation, retention, engagement, and monetization.
• Establish best practices for mobile data instrumentation, experimentation, and analytics governance.

Deliver Deep Product Insights

• Lead analysis of mobile user behavior, funnels, and lifecycle metrics to identify opportunities for product improvements.
• Translate complex datasets into clear insights that drive product decisions and measurable growth.
• Partner with product leaders to shape data-informed product strategies.

Lead Experimentation and Decision Science

• Build and scale A/B testing and experimentation frameworks across mobile products.
• Apply advanced statistical methods and causal inference techniques to evaluate product and growth initiatives.
• Champion a culture of experimentation and evidence-based decision making across teams.

Predictive Analytics and pLTV Models

• Implementation of predictive Lifetime Value (pLTV) models to optimize acquisition and monetization strategies.
• Use advanced analytics and modeling to forecast user retention, revenue, and long-term engagement.
• Partner with growth teams to allocate marketing investments using ROI and predicted user value.

Own the Mobile Data Ecosystem

• Ensure reliable, scalable mobile event tracking and analytics infrastructure across platforms.
• Work with large-scale datasets using SQL, BigQuery, Databricks, and modern data platforms.
• Leverage Python and advanced analytics techniques for modeling, automation, and experimentation analysis.
• Collaborate with engineering teams to ensure high-quality data pipelines and instrumentation frameworks.

Lead Mobile Attribution and Growth Measurement

• Own measurement and attribution across mobile marketing channels using AppsFlyer or similar attribution platforms.
• Evaluate and optimize performance across paid acquisition, organic growth, and re-engagement campaigns.
• Connect marketing performance with long-term user value and product engagement metrics.

Build and Lead a High-Impact Analytics Team

• Hire, mentor, and develop a high-performing team of product and mobile analysts.
• Elevate analytics capabilities across the organization through best practices, tooling, and knowledge sharing. Influence executive decision-making through clear storytelling with data.

Requirements

Basic Qualifications

• 6+ years of experience in mobile analytics, product analytics, growth analytics, or data science.
• 2+ years of experience leading or mentoring analytics teams.
• Deep expertise in mobile product analytics and user lifecycle measurement.
• Strong experience designing and analyzing A/B tests and experimentation frameworks.
• Advanced proficiency in SQL and experience with large-scale data platforms such as BigQuery, Databricks, or Snowflake.
• Proficiency in Python for statistical analysis, predictive modeling, and automation.
• Experience working with mobile analytics platforms such as Amplitude, Firebase, or Mixpanel.
• Experience with mobile attribution platforms such as AppsFlyer, Adjust, or Branch.

Preferred Qualifications

• Experience developing predictive models such as pLTV, churn prediction, and retention forecasting.
• Strong understanding of mobile growth loops, monetization models, and user engagement dynamics.
• Experience operating analytics frameworks at large-scale consumer mobile products.
• Familiarity with machine learning techniques applied to product and marketing analytics.
• Experience building data platforms or analytics frameworks from the ground up.

What Makes This Role Exciting

• Strategic impact: Your insights will shape the product roadmap and growth strategy.
• Scale: Work with large datasets and millions of mobile users.
• Ownership: Lead the analytics function for a critical part of the product ecosystem.
• Innovation: Build predictive models and experimentation frameworks that power data-driven decision making.

Benefits

Why join us

• Opportunity to manage high-impact budgets in a 100% performance-driven environment
• Work with a modern tech stack and advanced attribution models
• A culture that values technical expertise and proactive experimentation
• Operate at a level of spend and complexity few teams reach
• Be part of a modern Performance Marketing organization with a cross-channel mindset
• High ownership, strong collaboration with Product, Data and Creative teams

Growth and career development

• At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.

Work-Life balance

• Benefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!

Comprehensive benefits

• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

Unique Perks

• If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences

Sounds good? Apply now! We’re looking forward to getting to know you.

Equal Employment Opportunity Employer:

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!

Location

You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.

If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.

The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, 12-14, 5ta planta. Barcelona. 08005) or to the email address [email protected].