Sr. Growth Marketing Manager

Job Description

Location: Remote in U.S

Reports to: SVP, Digital + Growth

Nice to meet you! Pepper is an innovative, fast-growing DTC intimate apparel brand designed to celebrate small-chested women. Our iconic solution-driven undergarments, swimwear, clothing are thoughtfully designed to make every moment and outfit a confident and authentic expression of your best self. Pepper has been obsessed with uncompromising fit for small chests since our 470% funded Kickstarter launch 2017, and has since grown into a global community of millions of women united by a mission of inspiring women to feel perfectly enough as they are. We’re reshaping the conversation around fit, style, and confidence for small-chested bodies everywhere.

What we’re proud of:

• Remote-first, flexible, and human: We’re a fully remote-first team that values autonomy, balance, and trust. Pepper is built for people who want to do their best work from wherever they thrive. Without sacrificing connection, collaboration, or career growth.
• Women-founded & Self-funded: As a women-owned company that never took traditional VC funding, we’ve scaled to eight-figure revenue through focus, profitability, and scrappiness. People come here to help rewrite what success looks like in DTC, and to build alongside a team that loves breaking the “rules” of how startups should grow.
• Mission-driven with real impact. Everything we do is rooted in empowering small-chested people to feel confident and celebrated. Our mission shapes our products, our culture, and our decisions, from inclusive design to responsible manufacturing and community giving. Joining Pepper means using your work to make the world a little more comfortable, confident, and kind.

This is where you come in.

Pepper is looking for a Senior Growth Marketing Manager to own and scale our full funnel growth marketing acquisition engine and take the company to the next tier of growth. This is a high-impact, high-visibility role responsible for driving efficient and profitable customer acquisition across all paid channels. The focus of the role is not just to attract new customers but to identify, acquire and scale high-value customer segments that are sticky, brand-aligned and drive long-term LTV. You will own key performance metrics including LTV: CAC, media spend ROI, and first-purchase conversion rates, all while shaping the strategy that fuels Pepper’s next stage of growth. This role combines strategic leadership and hands-on execution, overseeing the full acquisition engine: from channel strategy and budget allocation to daily performance optimization. 

• Own the end to end paid media strategy across all channels - existing and emerging - to drive profitable new customer acquisition at scale, defining high-value customer cohorts across domestic and international markets (Meta, Google, TikTok, Affiliates and emerging platforms)
• Build, manage, and scale full-funnel paid campaigns, including audience targeting, ad creative development, bid strategy, and ongoing campaign optimization
• Lead media buyers or agency relationships, driving clear accountability, performance standards, and ROI expectations
• Daily management of paid media mix to ensure weekly traffic, customers, LTV:CAC and ROI targets are met. Leverage attribution software to effectively deploy attribution models and uplift analysis for in-channel optimization and media mix portfolio optimization 
• Design, execute, and analyze A/B tests across ad creative, landing pages, and audience segments to continuously improve conversion and efficiency
• Brief high-impact ad concepts rooted in audience insights and channel best practices, with a sharp creative sensibility for what drives engagement and conversion
• Collaborate closely with Retention, Brand, Inventory Planning, eCommerce and Creative teams to align paid media tactics to drive company priorities around new product launches, strong customer lifecycle performance, GTM strategies and other strategic priorities
• Own weekly/monthly performance reporting and communicate insights to leadership 
• Partner with the SVP of Growth & Digital to own the digital marketing P&L, manage ad budget allocation, and deliver real-time, weekly, and monthly performance reporting
• Stay ahead of the curve on emerging platforms, industry trends, policy changes, and new marketing strategies, translating insights into actionable tests and opportunities

Requirements

• 5-8+ years of digital marketing experience at a high-growth DTC ecommerce brand, comfortable operating in lean, fast-paced environments where you've had to move quickly, think creatively, and hold the brand bar high all at once
• Demonstrated success in profitably scaling new customer acquisition and LTV. Prior marketing analytics experience a strong plus
• Proven track record in growth marketing. Expertise in paid media platforms (prior hands on keyboard experience required) especially in Meta, Tiktok, Google SEM/ SEO, Youtube, OTT, display and programmatic
• Exceptionally analytical with expertise in platforms like Northbeam, Google Analytics, Google Tag Manager, Google Search Console, AB testing platforms and BI solutions such as Power BI. Employs data to drive actionable decisions
• Ability to set the high level long-term strategic vision and distill it down into actionable priorities and trackable KPIs 
• Strong self-starter with experience working with a remote staff and fast-paced environment. No job or detail is too small - willing to roll up your sleeves to execute
• Obsessed with the customer (both qualitative and quantitative); strong customer-first bias 
• Demonstrates history of successful and on-time delivery of high impact, complex initiatives involving technology, cross-departmental collaboration and high visibility across the company and with customers
• Clear communicator with an ability to articulate timelines, roles & responsibilities and distill complex concepts into digestible takeaways
• Can creatively problem solve to balance pros/cons, speed, outcomes to prioritize highest impact solutions. Ability to think around corners and innovate solutions 
• Strong organizational leader who can manage through complexity, transition and in a startup environment

Pepper values.

• Curiosity : We’re relentless in our quest to understand the community we serve. We’re challengers who ask questions, pursue perspectives, and set the new standard.
• Resilience : We embrace the ups and the downs, learn from our mistakes, and courageously persevere to achieve our goals.
• Community : We champion each other the same way we champion our customers. We do big things together and are passionate about what we do, and how we do it.

Benefits

• Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
• Company matched 401K plan up to 3%
• Generous paid time off program including flexible PTO days, federal holidays, and sick days
• Flexible remote workplace
• Paid parental leave for qualifying employees
• Monthly wellness stipend 
• Annual company-wide offsite 
• Have a huge role in the growth of a company with a meaningful mission

Diversity

Pepper is an equal opportunity employer and makes employment decisions on the basis of merit. Pepper's policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pepper will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.

What Personal Information We Collect

Professional, employment-related, or schooling information. Current or past job history, performance evaluations, and educational background, including grades and transcripts.

How We Use Your Information

For professional, internal analysis, or employment-related purposes, including job applications.

The expected salary for this role is $130,000-170,000, though the final offer will reflect several factors such as your experience, skills, and the role’s location and may be outside of this number. Candidates should expect offers that reflect their individual qualifications, experience, and location. The salary provided is directional and actual compensation may vary. At Pepper, we know that compensation is just one part of the package. That’s why we offer a robust total rewards package, including health and wellness benefits, remote work stipends, a generous flexible paid time off policy, product discounts, and more, that are designed to support your journey both inside and outside of work.