Senior Email Strategist (DTC Lifecycle Marketing)

Job Description

We are a fully remote email marketing agency partnering with fast-growing, household-name eCommerce brands. We’re looking for an exceptional Senior Email Strategist to elevate client performance, deepen strategic impact, and contribute to the next phase of company growth.

This is a high-impact, client-facing role focused on strategy, performance, and retention. You will own lifecycle marketing strategy across multiple brands, working alongside a Project Manager and execution team.

Our Culture

Excellence First

We work with A-players who take pride in their craft and consistently deliver high-quality work.

Culture of HEART

• Honesty
• Excellence
• Attitude
• Results
• Trustworthiness

Ownership & Autonomy

We value self-driven individuals who take responsibility, communicate clearly, and care deeply about their work and clients.

The Role

As the Senior Email Strategist, you will:

• Own strategy development and performance for 5–8 eCommerce clients
• Lead lifecycle marketing initiatives that drive retention, LTV, and revenue growth
• Act as a trusted strategic partner to clients

Key Responsibilities

Strategic Planning & Execution

• Develop high-impact email and lifecycle marketing strategies
• Own segmentation, automation architecture, and campaign planning
• Create content calendars and strategic direction (execution handled by team)
• Lead A/B testing and continuous optimization
• Bring forward innovative, data-backed ideas

Data Analysis & Reporting

• Track performance, revenue attribution, and ROI
• Deliver clear insights and recommendations in weekly/monthly reports
• Identify opportunities to improve retention and lifetime value

Client Relationship Management

• Manage relationships with 5–8 clients
• Lead client calls and communicate performance and strategy
• Act as the primary strategic partner
• Identify upsell opportunities where relevant

Execution Oversight

• Collaborate with designers, copywriters, and implementation teams
• Ensure all deliverables align with strategy and deadlines
• Work with Project Managers to maintain smooth workflows

What Success Looks Like

• Client Retention: <5% churn per quarter
• Client Load: Successfully managing 5–8 accounts
• Performance: Minimum 5x ROI across clients
• Strategic Leadership: Proactive, data-driven recommendations that drive growth

Who You Are

• Expert in eCommerce lifecycle / retention marketing
• Strong strategic thinker with clear communication skills
• Detail-oriented with high quality standards
• Comfortable in a fast-paced, remote agency environment
• Strong client-facing presence and relationship builder
• Creative and analytical in equal measure
• Highly organized and able to manage multiple accounts

Requirements

• Proven experience in email marketing for eCommerce brands
• Strong knowledge of Klaviyo or similar ESPs
• Deep understanding of deliverability, best practices, and CAN-SPAM
• Experience working in agency or high-growth environments (preferred)

Benefits

• 4-day work week (Mon–Thurs)
• 20 days PTO
• 100% remote
• Flexible ET/PT-friendly schedules
• Learning stipends for growth