Marketing Manager

Job Description

Position Title: Marketing Manager

Department: Merchandising

Location: 100% Remote

Reports To: Vice President of Merchandising

Installation Made Easy (“IME”) provides software and process management that enable retailers, manufacturers, and contractors to offer installed home improvements to homeowners in a convenient, consistent, and affordable manner. IME’s senior leadership team brings more than 100 years of combined experience in retail management and the home improvement industry.

The Marketing Manager plays a highly visible and impactful role within IME, owning the execution and optimization of digital marketing programs, creative production, website and email management, and performance analytics. This role blends hands-on creative execution with strategic program oversight and people leadership.

The Marketing Manager collaborates closely with internal teams and senior leadership and has the opportunity to influence business outcomes quickly. This role is ideal for a confident, detail-oriented marketing leader who thrives in a fast-paced, high-responsibility, remote environment and can balance creativity with operational rigor.

Essential Functions:

• Lead and manage a small creative team, including a Graphic Designer and Visual Content Creator
• Own graphic design and production for marketing emails, websites, and program materials
• Create, update, and maintain internal and external marketing materials upon request
• Develop mockups, signage, brochures, flyers, and in-store materials to support retailer programs
• Prepare digital and print-ready files to ensure consistent, high-quality execution
• Source, license, and manage stock photography; maintain an organized photo library
• Manage internal business card requests and fulfillment
• Revise and refine creative assets through a collaborative feedback process
• Provide ongoing support and maintenance for existing marketing programs, including:
• Updating retailer websites and pages using Umbraco CMS
• Maintaining and updating program emails within Salesforce Marketing Cloud (ExactTarget)
• Support the setup and launch of new programs, including:
• Building new retailer websites and landing pages in Umbraco
• Developing program email matrices, email keys, and campaign content
• Assist with additional marketing initiatives, such as:
• Updating menu links in MIC
• Sending affiliate notifications and promotional communications
• Executing customer-facing marketing and promotional email campaigns
• Pull, analyze, and report website and campaign performance using Google Analytics
• Create and maintain organized libraries of program assets, screenshots, and documentation
• Consult with cross-functional teams, clients, and stakeholders to align marketing execution with business objectives
• Maintain professionalism and composure while managing feedback and competing priorities
• Perform other duties as assigned

Requirements

Minimum Qualifications:

• Bachelor’s degree in Marketing or a related field
• Proven ability to manage multiple priorities and drive projects to completion in a deadline-driven environment
• Strong attention to detail with a high standard for quality and accuracy
• Knowledge of SEO best practices and digital performance optimization
• Copywriting or content development experience
• Ability to receive and apply constructive feedback with resilience and professionalism
• Demonstrated ability to remain calm, focused, and solution-oriented in high-pressure situations
• Strong business judgment and decision-making skills
• Excellent written and verbal communication skills
• Experience preparing clear, concise, executive-ready reports and presentations
• Strong organizational and time management skills with a consistent record of meeting or exceeding deadlines
• Proficiency in Microsoft Office Suite; ability to work efficiently in a fully remote environment

Preferred Qualifications:

• Experience producing materials aligned with established brand standards
• Experience in the Home Improvement Industry
• Hands-on experience with Salesforce Marketing Cloud and email design
• Experience working with CMS platforms (Umbraco preferred)
• Experience with After Effects or motion graphics
• UX/UI design experience

Physical Requirements: 

• Prolonged periods of sitting at a desk and working on a computer

Benefits

Benefits to working with IME: 

• 100% remote work environment
• Employer provided equipment
• Medical, dental, and vision insurance

• Health savings plan includes employer contribution to health savings account

• Medical and dental flexible spending accounts
• Company paid basic life, short-term disability, and long-term disability insurance
• 401K plan with employer match

• Company matches 100% of the first 4% of salary deferrals
• All contributions, including employer contributions, are 100% vested immediately

• Employee discount program for Electronics, Groceries, Travel, Entertainment, and more
• Employee assistance program
• Pay on demand
• Critical illness, hospital indemnity, group accident, and legal insurance
• Paid time off
• And more!

We are an Equal Opportunity and Drug-Free Workplace.

The Job Description is not an exhaustive statement of all duties, responsibilities, or qualifications of the job, nor is it intended to limit opportunities for necessary modifications. The Job Description does not constitute an employment contract of any kind.