Lifecycle Marketing Specialist

Job Description

LIFECYCLE  MARKETING SPECIALIST

Life is too short to work for a boring company, so why don’t you join us? We are looking for a Business Email Marketing Specialist with at least 5 years of experience, who has strong communications skills and strategic business orientation. As a Lifecycle Marketing Specialist, your role is to reach users through email and push notification campaigns thanks to a successful customer retention strategy.

Who we are & what we do

At Leadtech, we work hard... and play harder! Our mission is to bring forward new business ideas and empower employees to achieve their goals in the online business world.

Since 2009, we have been fostering innovative and creative techniques across many industries, making us pioneers in online project management.

Leadtech is dedicated to constant improvement and inspiring new ideas daily for the world we live in and the future to come.

If you have a creative and innovative mind, Leadtech is looking for you!

Responsibilities

The Email Marketing Specialist will be responsible for the design and execution of

the B2C email marketing campaigns for our online business verticals.

• Design and implement multi stage customer journeys that increase engagement, satisfaction and revenue.
• Automate customer workflows.
• Monitor and analyze campaign performance to optimize results and ROI.
• Weekly and monthly reporting of channel performance.
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Keep up to date on the industry with new features, technology and AI.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Upgrade email templates using graphics, personalization and advanced features.
• Create newsletters in order to promote customer engagement.
• Ensure email campaigns follow industry policies and best practices and keep up to date about the technology industry.

Requirements

REQUIREMENTS

Your expertise in a nutshell

• At least 5 years hands-on technical experience building, executing and supporting complex email, SMS, and push solutions.
• Previous credible experience of CRM / email campaign management.
• Experience of using marketing automation software (ExpertSender, Braze, Customer.io, Iterable, etc.).
• Proven experience of database marketing, analysis, segmentation and customer profiling.
• Strong analytical skills and data driven mindset with proven ability to make decisions based on data.
• Strong communication skills, confidence when presenting findings and recommendations to stakeholders .
• Proven knowledge of data analysis tools (Amplitude, BI tools).
• Strong marketing capabilities.
• HTML & CSS knowledge.
• Strong knowledge of email deliverability and IP and domain reputation and troubleshooting.
• Proven A/B testing and experimentation experience.
• Critical thinker and problem-solving skills.
• Team player.

Desirable Requirements

• Experience with SMS delivery tools.
• Strong strategic skills.
• Experience with Generative AI.
• Strong Microsoft Excel skills.
• Good level of English.
• Experience with email testing tools.

Benefits

Growth and career development

• At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.

Comprehensive benefits

• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

Unique Perks

• You have the option of working full remote in Spain or from our Barcelona office.
• If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences

Sounds good? Apply now! We’re looking forward to getting to know you.

Equal Employment Opportunity Employer:

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!

Location

You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.

If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.

The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, 12-14, 5ta planta. Barcelona. 08005) or to the email address [email protected], attaching to your request a document that can validate your identity.