Product Manager, Growth (Paid & Organic Marketing)

Job Description

You'll be the product owner for our marketing technology stack — the infrastructure that connects our platform to the channels where travellers discover us. This is a technical PM role at the intersection of product, engineering, and marketing. You won't be running campaigns yourself; you'll be building and improving the products and systems that make campaigns possible, measurable, and scalable.

Your scope spans three areas: Paid Acquisition (PPC & Mobile), Technical SEO, and LLM Discovery - a new frontier where we're making our inventory accessible to AI agents and chatbots.

What You’ll Own

1. Paid Acquisition & Mobile

• Integrations with Google Ads and other ad platforms using APIs and Tag Manager
• Internal campaign management to scale across markets
• Mobile growth (App campaign, AppsFlyer, Firebase)
• Attribution systems (Web to App, affiliate tracking, UTMs)

2. Technical SEO

• Core SEO infrastructure: sitemaps, indexing, robots.txt, meta tags, redirects, URL structure
• Partner with SEO/content teams and manage content delivery at scale
• SEO tools such as Google Search Console and Semrush

3. LLM Discovery (AI)

• Build strategy for visibility in AI/LLM platforms
• Develop integrations to distribute inventory to AI ecosystems

Requirements

Must-have

• 4+ years of experience in Product Management or MarTech
• Experience with growth and performance marketing.
• Google Ads + attribution knowledge
• Mobile measurement + ATT experience
• Understanding of technical SEO
• Comfortable owning backlogs, writing specs, and driving sprints

Nice-to-have

• Experience with marketing tools, consent/privacy, and affiliate systems
• Exposure to LLM/AI discovery
• Marketplace/e-commerce/OTA background

Benefits

• Engaging work on a product that enables millions of travelers to book their trips daily;
• Full-time remote working: 5 days week, 8 hours per day;
• Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
• Internal growth and mobility opportunities;
• Competitive annual leave, sick leave, and public holidays;
• Annual company offsite in Thailand;
• High-growth start up international environment.
  

Why This Role

• Broad ownership across PPC, SEO, and AI
• Work on cutting-edge LLM discovery
• Impact millions of travelers across markets
• Lean, high-ownership team