Senior Shopify Marketing Designer

Job Description

Role: Senior Shopify Marketing Designer

Location: 100% remote

Schedule: Monday to Friday 8am to 5pm PST

Contract: Long Term Independent Contractor

Conditions: Monthly payment in USD, Up to 15 days PTO

About the Company

Our client is a fast-growing, mission-driven wellness brand known for making health simple, accessible, and enjoyable through innovative, high-quality supplements—most notably its category-defining gummy vitamins.

With a strong direct-to-consumer presence and global reach, they combines performance marketing, product innovation, and a seamless eCommerce experience to drive growth. The company is also a certified B Corp, reflecting its commitment to social impact, sustainability, and community initiatives.

Role Overview

We are looking for a Senior Shopify Marketing Designer to own and execute high-converting eCommerce experiences across the full funnel.

This is not a traditional design role. You will be responsible for creating and optimizing conversion-driven Shopify pages, pre-sale experiences, and performance creatives that directly impact revenue.

You’ll work at the intersection of design, CRO, and performance marketing, translating strategy and copy into scalable, high-performing visual experiences.

Core Responsibilities

1. Shopify Experience Design & Optimization

• Design and optimize Shopify product pages, landing pages, and full site experiences
• Build conversion-focused PDPs and funnels aligned with user intent and product benefits
• Continuously iterate on pages based on performance data (CVR, AOV, engagement metrics)

2. Pre-Sale & Funnel Development

• Design pre-sale pages (advertorials, listicles, long-form landing pages) for paid traffic
• Ensure seamless flow from:
• Ad → Pre-sell → Product Page → Checkout
• Align messaging, UX, and visuals to maximize conversion

3. Performance Creative & Campaign Support

• Develop static ad creatives and email visuals aligned with paid media strategy
• Collaborate with marketing teams to ensure creative consistency across channels
• Support rapid testing and iteration of performance assets

4. CRO & Data-Driven Iteration

• Analyze user behavior and performance data to identify optimization opportunities
• Run design iterations and A/B testing concepts
• Apply direct-response marketing principles to all design decisions

5. Design Systems & Brand Consistency

• Build and maintain scalable design systems in Figma
• Ensure consistent visual language across Shopify, email, and paid channels
• Translate brand guidelines into conversion-oriented design frameworks

6. Cross-Functional Collaboration

• Work closely with:
• Copywriters (messaging & hooks)
• Marketers (performance strategy)
• Developers (implementation & handoff)
• Deliver build-ready, clean, and organized design files

What Success Looks Like

• Strong instinct for UGC-style and performance-driven design that converts
• Ability to balance:
• Speed
• Creative quality
• Cost efficiency
• Deep understanding of:
• Conversion Rate (CVR)
• Customer Acquisition Cost (CAC)
• User behavior across funnels

Requirements

Requirements

Core Qualifications

• 5+ years of experience in UX/UI or eCommerce design
• Proven experience designing Shopify websites and funnels from scratch
• Strong understanding of:
• CRO (Conversion Rate Optimization)
• eCommerce UX best practices
• Direct-response marketing principles

Technical Skills

• Advanced proficiency in Figma (components, auto-layout, design systems)
• Experience working with Shopify ecosystems
• Ability to prepare developer-ready files and collaborate on implementation
• Familiarity with Canva or similar tools for scalable content production

Nice to Have

• Experience in health, wellness, or supplement brands
• Background in DTC or performance marketing environments
• Exposure to A/B testing frameworks and analytics tools