Marketing Operations Manager

Job Description

We are looking for a Marketing Operations Manager to manage and optimize the marketing systems for our client, a New York Times bestselling author and physician specializing in reversing cognitive decline.

In this role, you will be responsible for executing and optimizing our lead generation and webinar funnel to grow enrollment in our Alzheimer’s coaching program. You will work directly with Dr.our client to implement marketing campaigns, manage funnels, and analyze performance.

This is a hands-on execution role focused on building, launching, and improving marketing systems, not a consulting position.

Responsibilities

Funnel & Landing Page Management

• Build and update landing pages for webinars and lead magnets
• Optimize funnel conversion rates
• Manage funnel tracking and analytics

Webinar Operations

• Set up webinar registration pages and funnels
• Manage email and SMS reminder sequences
• Coordinate webinar replay campaigns
• Track webinar performance metrics

Email Marketing

• Build and schedule email campaigns
• Implement nurture and follow-up sequences
• Manage audience segmentation and tagging
• Monitor open rates, click rates, and engagement

Paid Ads Management

• Manage Facebook, Instagram, and YouTube ad campaigns
• Optimize cost per lead and campaign performance
• Test new creatives, audiences, and messaging
• Report on ad performance and results

Lead Generation

• Launch and manage lead magnets
• Monitor and improve opt-in rates
• Track and optimize cost per lead

Analytics & Reporting

• Provide weekly reporting on key metrics, including:
• Cost per lead
• Webinar registrations
• Webinar attendance
• Funnel conversion rates
• Program enrollments

Requirements

• Experience managing webinar-based marketing funnels and lead generation campaigns
• Hands-on experience managing paid ads on Facebook, Instagram, or YouTube
• Strong understanding of funnel optimization and conversion tracking
• Experience building and managing email marketing campaigns and automation
• Experience working with funnel and marketing automation tools such as GoHighLevel, Kajabi, or ClickFunnels
• Experience with email marketing platforms such as ConvertKit or ActiveCampaign
• Experience using Facebook Ads Manager and YouTube Ads for campaign management
• Familiarity with Zapier for marketing automation and integrations
• Experience using Google Analytics or similar tools to monitor performance
• Experience managing webinar platforms such as Zoom, WebinarJam, or EverWebinar
• Ability to independently execute campaigns from setup to optimization
• Strong analytical and organizational skills
• Must be located in Latam.

• Nice to Have
• Experience with coaching programs, course launches, or online education funnels
• Background in health, wellness, or medical-related marketing
• Experience optimizing webinar funnels for high-ticket programs

Benefits

• Work remotely Monday - Friday, 40 hours a week (no weekends)
• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms
• Did we mention it's REMOTE?!!

One of our core values at Zipdev is "Be authentic." that's why we encourage you to answer the application form in your own words; we are interested in getting to know you, not a digital assistant.

Wondering how our remote environment or our payment method work? We've put together some helpful answers in our FAQs at the bottom our our career site. Take a look and let us know if you have any other questions!