Business Development Representative (BDR) - Car Rental Software - North America

Job Description

Business Development Representative (BDR) - Car Rental Software - North America

Business: Car Rental SaaS (Rentworks+ & Carla AI) - Aspire Software (a Valsoft Company)

About Rentworks+

Rentworks+ is a next-generation car rental management platform built on 20+ years of industry expertise. We serve rental operators across North America who depend on reliable, workflow-rich software to run their daily operations. Alongside our core platform, we're launching Carla AI, an AI-powered voice agent that handles inbound calls, takes reservations, and provides 24/7 customer support.

We're part of Aspire Software (a Valsoft Company), a group that acquires and grows vertical market software companies for the long term. This isn't a startup burning cash - it's a profitable business investing in growth with a clear product roadmap and a sales motion being built from the ground up.

The Opportunity

We're hiring our founding BDRs to serve as a foundational member of our North American revenue engine. You'll be joining at the start of a new go-to-market motion, working directly with our Director of Sales to develop the outbound playbook that will scale as the business grows.

This isn't a 'dial 100 numbers and hope' role. Our market is well-defined (car rental operators), our product solves real operational pain, and we have a clear ICP. Your job is to find the right prospects, start meaningful conversations, and book qualified meetings for our sales team.

If you want to get in early, build something from scratch, and have a real path to a closing role, this is it.

The successful candidate will be based anywhere in Canada, working in a remote work model!

What your day will look like:

• Research and identify target accounts within our ICP (independent and regional car rental operators across North America)
• Run multi-channel outbound campaigns (phone, email, LinkedIn) to generate interest and book discovery meetings
• Qualify prospects against defined criteria before handing off to the Director of Sales
• Maintain CRM hygiene -ensure accurate contact data, activity logging, and pipeline notes that the team can trust
• Iterate on messaging and sequences based on what's working; share learnings with the team
• Hit and exceed monthly qualified meeting targets - quality over quantity, but both matter

What Success Looks Like:

First 30 Days:

• Complete product and market training; understand how rental operators buy software
• Build your target account list and begin outreach with initial sequences

By 90 Days:

• Consistently booking 12+ qualified meetings per month
• Meeting-to-opportunity conversion rate at or above target
• Contributing to playbook development with tested messaging and objection handling

About You:

Required:

• 1-3 years of experience in a B2B sales or BDR role (SaaS preferred)
• Proven track record of hitting or exceeding outbound activity and meeting targets
• Comfortable on the phone - you can hold a conversation and handle objections without a script
• Strong written communication for email sequences and LinkedIn outreach
• Self-starter who thrives in a building environment without heavy handholding
• Fluent in English, both written and verbal, is essential
• Legally authorized to work in Canada

Preferred:

• Experience in vertical SaaS, rental/fleet, automotive, or transportation industries
• Familiarity with modern sales tools (HubSpot, Outreach, Apollo, LinkedIn Sales Navigator)
• Interest in AI products and ability to articulate technical value in simple terms

Why Join Rentworks+

This is a ground-floor opportunity to help build a sales playbook from scratch - not inherit someone else's process. You'll work in a defined market with real buyers (car rental operators who need software to run their business), sell differentiated AI products that get attention, and have a clear path to a closing role as the team grows.

We're backed by Valsoft, a stable and profitable software group that invests for the long term. That means you get the upside of building something new without the uncertainty of a cash-burning startup. We offer competitive compensation with performance-based variable, benefits, and remote flexibility across the US and Canada.

For information about Bluebird Auto Rental Systems, please visit our website at www.barsnet.com

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.

#Bluebird Auto Rental Systems