BE THAT LAWYER - Marketing Manager

Job Description

Own and scale marketing for a fast-growing legal coaching brand. 

$3,000–$3,750/month | Full-time | 7am–3pm ( CST)

Click here to watch a video by Steve, the president of BE THAT LAWYER:

https://www.youtube.com/watch?v=ecmntAdOHcY

I’m Steve and I’ve built this company to help lawyers grow thriving practices through coaching, training, and smart marketing strategies. What started as one-on-one coaching has evolved into a powerful brand that supports attorneys with the tools, structure, and mindset they need to win more business and build meaningful careers.

Right now, we’re expanding into a subscription-based community model and taking the business to a whole new level. We’re growing fast, there are a lot of moving parts, and I’m looking for someone who can step in as a true partner - someone who will take full ownership of marketing so I can focus on vision, clients, and scaling internationally.

We’re looking for a Marketing Manager.

You’re not a task-taker - you’re a strategic, proactive partner who fully owns the marketing function end-to-end. You bring structure, leadership, and forward-thinking ideas, and you’re ready to help take a strong brand to the international stage while managing the day-to-day execution flawlessly.

Your main responsibilities will include:

📈 Manage the day-to-day marketing of the BE THAT LAWYER brand and business
🧠 Own and drive the overall marketing strategy end-to-end
📬 Oversee content, newsletters, and lead generation initiatives
📱 Lead social media planning and execution
🎥 Coordinate and structure video content initiatives
🤝 Communicate directly with Steve to align on brand growth and lead goals
🌐 Manage and grow the new Circle community platform to ensure strong engagement and member value
🛠 Modernize and automate marketing systems using AI and software tools
📊 Delegate execution where needed and ensure all projects are delivered on time

This is a full-time role, working 7am–3pm Central (Chicago) time.

Requirements

To excel in this role, you need:

✅ 5+ years of hands-on experience managing marketing strategy and execution end-to-end
✅ Strong communication skills in English
✅ Strong understanding and practical use of AI and modern software tools for automation
✅  Video editing
✅  Social media management
✅  Newsletter and email marketing
✅ Website development and conversion optimization
✅ Strong work ethic
✅ High level of honesty, loyalty, and integrity
✅ Forward-thinking mindset
✅ Ability to multitask effectively

Brownie points for:

⭐ Online community management
⭐ Graphic design
⭐ CRM management
⭐ Event marketing
⭐ SEO/PPC experience
⭐ Sales experience

The ideal candidate is thoughtful, kind, and solutions-oriented. You’re someone who communicates clearly, solves problems proactively, and leads with integrity. 

You think ahead, take ownership, and naturally step into a leadership role without waiting to be told what to do.

You’ll report directly to Steve Fretzin, President of BE THAT LAWYER. Steve is a plane crash survivor and a five-time author. 

He’s driven, resilient, and deeply committed to helping lawyers succeed - and he’s looking for a true marketing partner to stand shoulder-to-shoulder with him as the company scales.

Benefits

What’s in it for you?

💰 $3,000–$3,750/month*

🌍 Full-time, fully remote role

🏖 20 paid days off (all-inclusive PTO)

🚀 Direct access to the founder and real strategic impact on company growth

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This is our typical hiring process - occasionally, it may include extra steps.

For this role, JobRack is partnering with BE THAT LAWYER to find their next hire. We’ll handle all the screening and testing, so they see only the best-fit candidates - like you!

🔍 How to shine
• Read the role details carefully.
• Submit a thoughtful, high-quality application.
• Stay responsive - we’ll keep you updated at every stage.

✨ Important notes
• Apply only through JobRack; please don’t contact the company directly.
• We expect a respectful hiring experience - any disrespect means instant disqualification.
• This is a full-time, primary role (no freelancing or second jobs).

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