Getty Images

Digital Marketing Manager

Job Description

As a Digital Marketing Manager at Getty ImagesImages, you will be responsible for driving orders and revenue through digital marketing activities across Getty Images websites. As part of the Ecommerce team, you will operationalize and execute digital marketing strategies and be primarily accountable for execution in Paid Search. You will also collaborate closely with Product, SEO, Affiliate, Retention teams along with other cross‑functional partners to identify opportunities, improve marketing efficiency, and scale market performance.

You are an experienced, passionate digital marketer who blends creativity with analytical rigor, someone who enjoys using data, insights, and experimentation to improve performance. You understand how digital channels connect customers with the right products at the right time, and you have deep hands‑on expertise in Paid Search. 
 
You are detail‑oriented in campaign strategy, setup and measurement, comfortable navigating modern automation tools, and confident interpreting performance drivers. You have experience developing testing roadmaps and executing them to drive results. You have communicate clearlyproven communication skills, collaborate well across teams, and can translate complex results data into clear, actionable recommendations. 
You are a proactive self‑starter who consistently seeks growth opportunities and can prioritize effectively in a fast‑moving environment. 


Your Next Challenge:
  • Serve as the market owner for your assigned countries (understanding performance drivers, competitive pressure, and customer behavior). 
  • Own the paid digital strategy and execution across paid channels for your markets (with a core focus on Paid Search). 
  • Build, implement, and optimize search campaigns (including bidding strategies, audience layering, creative and asset testing, and measurement frameworks) in an increasingly automated environment. 
  • Monitor and manage daily, monthly, and quarterly spend and performance, proactively optimizing to hit volume and efficiency targets. 
  • Maintain clear reporting cadences, identifying key insights and partnering with teams across the business to address opportunities or performance shifts. 
  • Develop and run tests and pilot programs across paid channels (including structured A/B tests, creative and asset experimentation, and measurement improvements). 
  • Produce weekly, monthly, and quarterly reporting, forecasting, and performance narratives for leadership across Marketing, Product, and other teams. 
  • Contribute to global initiatives by sharing insights, competitive observations, best practices, and learnings from your markets with channel owners and cross‑functional partners. 

    • What You'll Need:
  • A minimum of 5 years of hands‑on experience in Paid Search, with proven impact on revenue and efficiency KPIs. 
  • Demonstrated experience optimizing paid media within automated bidding environments and against clear performance goals. 
  • Proficiency with Google Ads, SA360, and Google Analytics (or equivalent analytics tools). 
  • Advanced Microsoft Excel skills, with the ability to manipulate and analyze large datasets. 
  • Experience with data visualization tools (Looker, Tableau, etc.) is preferred. 
  • Experience building and executing digital marketing roadmaps, experiments, and strategic tests with measurable business impact. 
  • Strong communication and cross‑functional collaboration skills, including the ability to explain drivers and recommendations to both technical and non‑technical stakeholders. 
  • Excellent troubleshooting skills and the ability to navigate incomplete or evolving data. 
  • Experience in Paid Social (Facebook, Instagram, LinkedIn, TikTok, X) or YouTube is a plus. 
  • Ability to work effectively across distributed teams in a global organization. 
  • Proficiency in English required. 

    • Apply Now
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