Plaid

Copywriter

Job Description

Plaid is hiring a Copywriter for our in-house creative team. This team is responsible for concepting and developing all marketing assets for Plaid. We’re looking for someone interested in leading digital work—from emails to paid ads, web pages, and OOH billboards—while partnering closely with our growth and email team to learn what works and what we should test next. We are looking for a strong communicator who can express ideas clearly not just on the page (or screen), but also in presentations, brainstorms, and pitches. Here, you will be instrumental in both creating copy that drives action and emotion and developing how Plaid’s story is told.


Responsibilities
  • Creating partnerships with cross-functional partners and helping them simplify messaging to get ideas across in one sentence.
  • Execute and support maintenance of Plaid’s brand voice guidelines across all brand touch points.
  • Collaborate with designers and other copywriters to ensure the big, conceptual ideas behind the brand are clear in both visuals and copy.
  • Collaborate with the marketing team across a variety of channels to develop copy for email, social and display, events, video, web, sales collateral, etc. 
  • Identify gaps in our existing messaging and define ways to strengthen our brand and voice.

    • Qualifications
  • 6+ years experience
  • Linked portfolio of past work and projects
  • Ability to understand technical content and quickly learn new material 
  • Experience writing display, social (organic and paid), email, event, and other digital performance marketing channels 
  • Experience writing short-form, long-form, conceptual campaigns
  • Ability to adjust brand voice and tone based on audience
  • Skilled storyteller and trend setter with an eye for detail and perfect grammar
  • Comfortable creating and iterating on copy that will be used in A/B product testing or performance based marketing tests 
  • Ability to apply critical and conceptual thinking to brand and marketing strategies to develop standout creative and content experiences.
  • Experience working with agile teams, including quick adaptation and iteration 
  • Expert multi-tasking and time management
  • Experience in both B2B and B2C experience is a plus

    • Personal Characteristics
  • Creative
  • Passionate about how art & copy work together
  • Critical, strategic thinker 
  • Open minded and eager to push boundaries
  • Strong communicator
  • Team player
  • Collaborative 

    • Apply Now
    Job Summary

    Content Writer - REMOTE - AP008

    Department: Marketing and CommunicationWork Arrangement: RemoteJob Type: Independent Contractor, Full TimeWork Schedule: US Time Zone (candidate expected to be flexible w

    • Philippines
    • 7 days ago

    Pricing Director (copy)

    The Pricing Director is responsible for developing, optimizing, and implementing pricing strategies for all Alimentiv services (not limited to medical imaging, technology

    • Head Level
    • Canada Only
    • 7 months ago

    Sports Content Writer - English (MX)

    About Simply.TVAt Simply.TV, we’re redefining how the world experiences TV and sports metadata. As a leading provider of advanced, AI-driven metadata solutions, we empowe

    • Mexico
    • 17 days ago

    Creative Director, Copy (Consumer & Sports) - 012026

    Praytell is a creative communications agency built by strategic minds and spirited hearts who believe smart storytelling, unexpected (and most definitely unhinged) ideas

    • C-Level
    • USA Only
    • 2 months ago