Field Marketing Director, Global Accounts
Job Description
For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.
We are seeking a Field Marketing Director, Global Accounts to lead enterprise-focused field marketing strategy and execution for Smartsheet’s most significant global accounts. In close partnership with Sales leadership, this role is accountable for pipeline contribution, bespoke investment strategy, and operational rigor across a select portfolio of high-value accounts, with a strong emphasis on enterprise revenue growth.
This is a role for an experienced leader who thrives in evolving environments and is excited to establish, scale, and mature account-based marketing capabilities. As a senior leader and strategic consultant, you will define what success looks like for Strategic Account Marketing and contribute to the operating model, programs, and execution frameworks required to deliver predictable pipeline impact across our most critical customers. You will balance global consistency with account-specific nuance, while serving as a senior voice for the strategic account motion in global planning and prioritization.
This role reports to the Sr. Director, Field Marketing and can be based in our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer.
What You’ll Do:
- Own Strategic Account Marketing Strategy: Align marketing investment to enterprise revenue targets, pipeline gaps, and long-term growth priorities for Smartsheet’s most critical global customers.
- Drive High-Impact ABM: Achieve account and segment pipeline and engagement goals through sophisticated account-based marketing strategies and tactics tailored to a select portfolio of high-value accounts.
- Orchestrate Bespoke Engagement: Design and execute ABM 1:1 and 1:few marketing motions, including high-touch executive programs, customized workshops, and networking tailored to specific segment needs based on intent, propensity, and readiness data
- Establish FMM as a Strategic Partner: Serve as a strategic consultant to Global Account Directors, integrating marketing into annual account research and territory planning with shared ownership of GTM outcomes.
- Deliver Event Excellence: Align with global customer marketing to create and deliver a regional customer event and campaign program that meets regional pipeline, awareness, and customer upsell objectives.
- Drive Executive Alignment: Facilitate strategic connections between Smartsheet’s executive leadership and key decision-makers within your portfolio to foster long-term partnership and trust.
- Master Buying Committee Orchestration: Use intent data and account insights to map complex buying committees, deploying targeted messaging for diverse stakeholders from IT to C-suite executives.
- Maintain Operational Rigor: Own budget allocation and ROI accountability for your portfolio; establish regular performance inspection cadences with Sales to identify gaps and course-correct quickly.
- Lead Through Change: Navigate evolving operating models and new processes, ensuring consistent execution while allowing flexibility for account-specific needs.
- Represent the Field: Bring strategic account-level insights to global planning and cross-functional leadership reviews to influence broader global strategy.
What Success Looks Like:
- Predictable Pipeline Engine: Strategic account marketing operates as a measurable engine aligned to enterprise sales priorities.
- Deepened Penetration: Demonstrable improvement in pipeline coverage, velocity, and executive-level relationships within assigned accounts.
- Repeatable Frameworks: Creation of high-touch engagement templates and operating rhythms that scale across the global organization.
You Have:
- 12+ years of B2B marketing experience, including senior roles supporting complex enterprise sales motions and Account-Based Marketing (ABM).
- Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact (NRR) in multi-stakeholder buying environments.
- Strategic Builder Mindset: Experience establishing and scaling field marketing programs and operating models from the ground up.
- Data-Driven Mindset: Strong proficiency using Salesforce and Tableau to provide executive-level reporting and data-informed strategy.
- Executive Presence: Exceptional cross-functional leadership skills and the ability to influence senior-level internal and external stakeholders.
- Ability to Navigate Ambiguity: Comfortable managing competing priorities and evolving strategy while maintaining momentum and accountability.
- B2B SaaS experience strongly preferred.
Current US Perks & Benefits:
- Medical/vision and dental coverage options for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.
Get to Know Us:
At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
Equal Opportunity Employer:
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
#LI-Remote
