SEO Specialist (Off-site/Link Building) (005-0644)

Job Description

​​Looking for Philippines-based candidates

Job Role: SEO Specialist (Off-site/Link Building)

Compensation range: $1,500 - $2,000 AUD/month

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is: Our client is a boutique Australian marketing consultancy that specialises in helping healthcare professionals grow through clear, practical, and data-driven marketing strategies. They’re known for their approachable, down-to-earth working style and focus on delivering real, tangible results rather than overcomplicated agency talk. With a small and collaborative team, they offer a supportive environment where new team members can contribute meaningfully, learn quickly, and be involved in a variety of marketing and administrative initiatives.

Role Overview: The SEO Specialist — Off-Page is responsible for the planning and execution of all off-page SEO activities across the company’s client portfolio. This role owns the link-building strategy end-to-end: from identifying and prioritising link opportunities, to building publisher relationships, developing linkable content concepts, and executing outreach campaigns that generate high-quality, authoritative backlinks.

The position also owns citation building and management for local SEO clients, ensuring NAP consistency, directory accuracy, and citation health across all relevant platforms. The role requires a strong understanding of what constitutes an effective link building strategy, excellent relationship-building instincts, and disciplined record keeping to demonstrate measurable progress and outcomes.

Key Responsibilities: 

Link Building Strategy & Planning

• Develop and own the off-page SEO strategy for each assigned client account, aligned with their broader SEO and business goals
• Conduct thorough backlink profile audits to identify gaps, opportunities, and toxic links requiring disavowal
• Research competitor backlink profiles to identify high-value link acquisition opportunities
• Build and maintain a prioritised link target pipeline for each client, segmented by authority, relevance, and acquisition difficulty
• Define monthly and quarterly link building targets in consultation with the SEO Manager

Publisher Outreach & Relationship Management

• Identify, vet, and build genuine relationships with publishers, editors, journalists, bloggers, and website owners relevant to healthcare and wellness niches
• Develop and maintain an active outreach pipeline using personalised, value-led communication strategies
• Pitch and place guest articles, expert commentary, resource links, and digital PR placements with relevant publications
• Negotiate link placements and editorial opportunities that meet quality thresholds and client compliance requirements
• Maintain long-term publisher relationships that generate repeat link acquisition opportunities over time

Linkable Content Development

• Identify and brief linkable content concepts — including data-driven articles, expert guides, infographics, and tools — that are likely to earn organic links from target publications
• Collaborate with the Content Strategy team to develop assets purpose-built for link acquisition
• Stay current on trending topics, healthcare news, and industry conversations that can be leveraged for reactive link building and digital PR
• Evaluate content performance as a link acquisition asset and iterate based on results

Citation Building & Local SEO

• Audit, build, and maintain business citations across key directories and platforms for local SEO clients
• Ensure NAP (Name, Address, Phone) consistency across all citation sources and identify and correct inaccuracies
• Manage structured and unstructured citation opportunities across national and niche-specific healthcare directories
• Monitor and maintain citation health on an ongoing basis, including removal or suppression of duplicate listings
• Stay current on Google Business Profile best practices and how citations contribute to local pack rankings

Reporting & Record Keeping

• Maintain meticulous records of all outreach activity, publisher contacts, link placements, and citation listings using agreed systems and naming conventions
• Track and report on monthly link acquisition, domain authority improvements, and citation coverage for each client
• Provide clear, accurate weekly updates to the SEO Manager on pipeline progress, placements secured, and any blockers
• Maintain up-to-date link prospecting logs, outreach CRM records, and placement trackers that are easily auditable
• Document processes and maintain SOPs for all off-page activities to ensure consistency and scalability

Requirements

• Minimum 3 years of hands-on link building and off-page SEO experience
• Demonstrated experience executing outreach campaigns that have resulted in placements on authoritative, relevant publications
• Proven track record of building and maintaining productive relationships with publishers and editors
• Experience with citation building and local SEO, including NAP management and directory management
• Agency experience strongly preferred
• Experience in healthcare, wellness, or professional services sectors desirable

Technical Knowledge & Capabilities:

• Expert knowledge of link-building strategies including guest posting, digital PR, resource link building, broken link building, and unlinked brand mentions
• Proficiency with SEO and outreach tools including Ahrefs, SEMrush, Moz, BuzzStream, Pitchbox, Hunter.io or equivalent
• Strong understanding of link quality assessment: evaluating domain authority, relevance, traffic, editorial standards, and spam signals
• Knowledge of citation management platforms such as BrightLocal, Yext, or Whitespark
• Understanding of technical factors that influence link value including anchor text strategy, follow/nofollow, and link placement
• Proficiency in tracking and reporting using Google Search Console, Ahrefs, and Google Sheets or equivalent

Key Competencies:

• Relationship building: A natural communicator who can build genuine, mutually beneficial relationships with publishers and maintain them over the long term
• Strategic thinking: Strong instinct for what makes a link building strategy work — able to distinguish high-value opportunities from low-impact activity
• Content intuition: Ability to identify angles, topics, and formats likely to attract links and editorial coverage in the healthcare and wellness space
• Exceptional organisation: Highly disciplined record keeping and pipeline management with zero tolerance for missed follow-ups or undocumented placements
• Proactive problem-solving: Identifies new opportunities and brings solutions without waiting for direction
• Resilience and persistence: Comfortable with the iterative nature of outreach and motivated by the long game of relationship-based link acquisition
• Written communication: Strong copywriting ability for pitches, outreach emails, and guest article briefs

Desirable Criteria:

• Experience in healthcare marketing and familiarity with health industry publications, associations, and digital media landscape
• Understanding of how off-page SEO integrates with on-page strategy and broader digital marketing campaigns

Key Performance Indicators:

Link Acquisition

• Number of high-quality backlinks acquired per client per month (targets established within first 30 days)
• Average domain authority / domain rating of acquired links against agreed thresholds
• Growth in referring domains and improvement in client backlink profile diversity
• Conversion rate of outreach pitches to secured placements

Citation & Local SEO

• Citation coverage rate across target directories for local SEO clients
• NAP accuracy and consistency scores across citation sources
• Reduction in duplicate or incorrect listings

Operational Excellence

• Accuracy and completeness of outreach records, publisher databases, and link tracking logs
• Timeliness and quality of weekly progress reporting to the SEO Manager
• Quality and usefulness of SOPs and process documentation maintained for off-page activities

Working Context:

Team Structure

• The SEO Specialist — Off-Page reports directly to the SEO Manager and works closely with the Content Strategy team to develop linkable assets. The role collaborates with Marketing Experts who coordinate day-to-day client activity and may liaise with the Marketing Manager on integrated campaign strategy.

Industry Focus

• The company specialises exclusively in healthcare service businesses, providing the SEO Specialist with the opportunity to develop deep sector expertise. This focused approach enables the development of a highly targeted publisher network, relevant niche content angles, and specialised knowledge of healthcare directories and citation sources.

Organisational Values

The company operates according to five core values that guide all aspects of work. The SEO Specialist — Off-Page is expected to exemplify and uphold these values:

• Client Results Obsession: Accountability for measurable outcomes. All activities are evaluated based on their contribution to client results.
• Strategic Excellence: Quality and thorough planning are non-negotiable. Work is built on solid strategy and executed to high standards.
• Proactive Improvement: Problems and opportunities are identified independently. Solutions are brought forward without waiting to be directed.
• Collaborative Ownership: Cross-functional collaboration is prioritised. Problems are solved collectively without blame or siloing.
• Professional Integrity: Commitments are honoured through clear communication and strong follow-through. Time and trust are respected through honest, direct interactions.

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)