Traditional Media Buyer

Job Description

MeanPug Digital is a performance-focused marketing agency that helps law firms grow in competitive markets. We work closely with legal clients to drive measurable results and are looking for people who understand both strong media execution and the unique dynamics of law firm advertising.

We are looking for a Traditional Media Buyer with direct experience buying media for law firms.

This role will be responsible for planning, negotiating, placing, and managing traditional media campaigns for legal clients across channels such as TV, radio, cable, print, and out-of-home. The ideal candidate understands how to evaluate opportunities not just by cost or reach, but by their ability to generate qualified leads and support firm growth.

This person should be comfortable managing budgets, working with media vendors and reps, monitoring campaign performance, and making informed recommendations based on results. Experience in legal marketing is required, and candidates should understand the pace, competitiveness, and performance expectations that come with buying media for law firms.

Requirements

• Required: direct traditional media buying experience for law firms

• Experience planning and managing offline media buys across channels such as TV, radio, cable, print, and out-of-home
• Strong negotiation skills and experience working directly with media vendors and sales reps
• Ability to manage budgets, insertion orders, pacing, reconciliations, and campaign execution details
• Understanding of law firm marketing metrics such as lead volume, cost per lead, case quality, and overall campaign performance
• Strong analytical, organizational, and communication skills
• Ability to manage multiple campaigns, markets, or clients at once

Preferred

• Agency or in-house experience serving legal clients
• Experience in practice areas such as personal injury, mass tort, criminal defense, or family law
• Familiarity with call tracking, intake processes, and lead attribution
• Ability to identify optimization opportunities and improve campaign efficiency over time

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan with company matching
• Flexible work schedule
• Professional development opportunities
• Dog-friendly office environment
• Team building events and activities
• Technology stipend for equipment setup
• Pet adoption reimbursement (up to $500)