SEO Specialist (On-page & Content) (005-0643)

Job Description

​​Looking for Philippines-based candidates

Job Role: SEO Specialist (On-page & Content)

Compensation range: $1,500 - $2,000 AUD/month

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 10 AM - 6 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is: Our client is a boutique Australian marketing consultancy that specialises in helping healthcare professionals grow through clear, practical, and data-driven marketing strategies. They’re known for their approachable, down-to-earth working style and focus on delivering real, tangible results rather than overcomplicated agency talk. With a small and collaborative team, they offer a supportive environment where new team members can contribute meaningfully, learn quickly, and be involved in a variety of marketing and administrative initiatives.

Role Overview: The SEO Specialist (On-Page & Content) is responsible for owning the on-page SEO performance and content creation output across the company’s client portfolio. Sitting within the SEO department and reporting to the SEO Manager, this role is the primary driver of on-page quality — ensuring every client website is technically sound from a content architecture perspective, strategically optimised for target keywords, and populated with high-quality, genuinely useful content.

This is a highly specialised role suited to a candidate with a background in writing or communications combined with strong SEO expertise. The ideal candidate brings both the analytical rigour to conduct thorough keyword research and on-page audits, and the writing ability to produce content that is distinctive, on-brand, and built to rank. Comfort with agentic AI writing tools is essential — this role is expected to leverage these tools intelligently to scale content production without sacrificing quality or originality.

Key Responsibilities: 

Keyword Research & Content Strategy

• Conduct comprehensive keyword research to identify high-value opportunities aligned with client business objectives and search intent
• Develop content gap analyses to identify missing or underperforming content areas across client websites
• Build and maintain content calendars in collaboration with the Marketing Manager and SEO Manager, ensuring a consistent pipeline of strategic content
• Define content priorities based on competitive landscape, search volume, difficulty, and commercial relevance
• Map keyword clusters to site architecture to support a coherent internal linking and topical authority strategy

On-Page Audits & Optimisation

• Conduct thorough on-page SEO audits across client websites, identifying technical and content-level issues impacting organic performance
• Optimise existing content including meta titles, meta descriptions, headings, body copy, internal links, and schema markup
• Identify and resolve issues related to content duplication, cannibalisation, thin content, and poor keyword alignment
• Apply sound website architecture principles to improve crawlability, page hierarchy, and topical depth across client sites
• Monitor on-page performance metrics and recommend and implement continuous improvements

SEO Content Creation

• Write and produce high-quality, SEO-optimised content including service pages, location pages, blog articles, and supporting landing page copy
• Ensure all content is original, on-brand, and genuinely valuable to the target audience — not simply keyword-stuffed or AI-generated without editorial oversight
• Use agentic AI writing tools to support content production at scale, with clear editorial judgement applied to ensure output quality, uniqueness, and alignment with client voice
• Develop content briefs for use by other content contributors or AI tools, ensuring briefs are comprehensive, strategically sound, and outcome-focused
• Maintain a consistent standard of writing quality across all client accounts, adapting tone and style to reflect each client’s brand identity

Website Architecture & Technical Content

• Apply sound knowledge of website architecture principles to inform site structure recommendations, silo strategies, and internal linking frameworks
• Collaborate with the web development team on site structure, URL strategy, and content hierarchy for new builds and redesigns
• Identify and flag technical SEO issues that intersect with content, including crawl depth, page speed, and mobile optimisation
• Ensure content is structured appropriately for featured snippets, People Also Ask, and other rich result opportunities

Reporting & Collaboration

• Track and report on on-page performance metrics including organic traffic, keyword rankings, impressions, and engagement signals
• Provide regular updates to the SEO Manager on content pipeline progress, on-page project status, and performance outcomes
• Collaborate closely with the Marketing Manager to align content output with broader marketing strategy and client objectives
• Contribute insights and learnings to the broader SEO and marketing team to support continuous improvement

Requirements

• Degree or diploma in a writing-related field such as communications, journalism, English, creative writing, or marketing
• Minimum 5 years of hands-on SEO experience with a demonstrable focus on on-page optimisation and content strategy
• Proven track record producing SEO content that has driven measurable improvements in organic performance
• Experience conducting keyword research and content gap analysis using industry-standard tools (e.g. Ahrefs, SEMrush, Google Search Console)
• Demonstrated ability to work across multiple client accounts in an agency environment

Technical Knowledge & Capabilities:

• Strong working knowledge of on-page SEO principles including keyword optimisation, heading structure, meta data, schema, and internal linking
• Sound understanding of website architecture and how content structure impacts organic performance
• Ability to manage and optimise Google Business Profiles for clients.
• Proficiency with SEO tools including Google Search Console, Ahrefs or SEMrush, and Screaming Frog or equivalent audit tools
• Experience using agentic AI writing tools (such as ChatGPT, Claude, or similar) to produce and refine content at scale, with strong editorial judgement
• Working knowledge of CMS platforms, particularly WordPress and Webflow
• Understanding of content brief development and how to structure briefs for consistent, high-quality output
• Strong understanding of E-E-A-T principles and how to apply them to build content authority and trust in regulated industries

Key Competencies

• Writing excellence: Exceptional written English with the ability to adapt tone, style, and complexity to suit different client brands and audiences
• SEO analytical capability: Ability to interpret data and translate insights into clear, prioritised on-page recommendations
• Strong working proficiency in GA4, Google Search Console, SEMrush, and Ahrefs for performance analysis, keyword research, and competitive insights; experience utilising Surfer SEO for content optimisation preferred but not mandatory.
• Attention to detail: Consistent accuracy in content production, optimisation, and reporting
• Proactive problem-solving: Identifies on-page issues and content opportunities independently and brings solutions without waiting for direction
• Organised and self-directed: Manages multiple content projects and deadlines simultaneously with minimal supervision
• Collaborative: Works effectively with SEO Manager, Marketing Manager, and development team to deliver integrated outcomes
• AI-augmented productivity: Uses AI tools as a force multiplier for quality and output — not as a shortcut that bypasses editorial standards

Desirable Criteria

• Experience in healthcare, medical, or allied health content
• Understanding of AHPRA advertising guidelines and health content compliance requirements in Australia

KEY PERFORMANCE INDICATORS:

On-Page Performance

• Expected to deliver measurable ranking improvements within 90 days and traffic growth within 3-6 months.
• Growth in organic impressions and clicks as reported via Google Search Console
• Reduction in on-page SEO issues identified through regular audits

Content Output & Quality

• Timely delivery of content calendar commitments with consistent quality standards
• Quality scores for content produced (assessed against client briefs and SEO best practice)
• Feedback from Marketing Manager and SEO Manager on content brief quality and editorial accuracy

Operational Excellence

• Accuracy and completeness of keyword research and content gap deliverables
• Proactive identification and escalation of on-page issues or content opportunities
• Effective collaboration with internal teams and contribution to shared learnings

WORKING CONTEXT

Work Environment

• This is a remote, offshore role working 10am-6pm AESToo. The SEO Specialist will collaborate daily with the company’s team via Kumospace, and is expected to maintain consistent availability and responsiveness within agreed working hours. The role requires a high degree of self-direction and the ability to manage multiple content workstreams simultaneously without close supervision.

Industry Focus

• The company specialises exclusively in healthcare service businesses, meaning all content produced must meet the standards expected in a regulated, trust-dependent industry. This requires careful attention to accuracy, tone, and compliance. The SEO Specialist will develop deep expertise in healthcare marketing over time, which represents a genuine competitive advantage for both the individual and the agency.

Organisational Values

The company operates according to five core values that guide all aspects of work. The SEO Specialist — Off-Page is expected to exemplify and uphold these values:

• Client Results Obsession: Accountability for measurable outcomes. All activities are evaluated based on their contribution to client results.
• Strategic Excellence: Quality and thorough planning are non-negotiable. Work is built on solid strategy and executed to high standards.
• Proactive Improvement: Problems and opportunities are identified independently. Solutions are brought forward without waiting to be directed.
• Collaborative Ownership: Cross-functional collaboration is prioritised. Problems are solved collectively without blame or siloing.
• Professional Integrity: Commitments are honoured through clear communication and strong follow-through. Time and trust are respected through honest, direct interactions.

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)